Hair loss treatments targeting male consumers are responding to a trend in which the number of men taking greater care of their grooming and appearance has been steadily on the rise in the Dominican Republic. Male consumers are seeking to use products that help improve their overall appearance and confidence.
Lice epidemics in schools are common in the Dominican Republican, not least because infested children often continue to attend school to avoid falling behind in their studies. According to trade press, there were some regions of the country in which up to 35% of schools presented lice infections among the student body in 2018.
Stigmas associated with vaginal antifungals continue to diminish. Women increasingly purchase these items openly through a variety of retail outlets.
Dermatologicals is a very fragmented category, which is led by Johnson & Johnson Dominicana’s nappy (diaper) rash treatments brand Desitin. Infaderm from Laboratorios Arsal and Acromax Dominicana’s Balsamín are its main competitors, also from nappy (diaper) rash treatments.
Bayer’s Canesten V 6-day treatment product has been introduced in new packaging. In order to make the product more affordable for price-sensitive consumers, each pessary of the 18 units contained in the pack is packaged in an individual blister, which allows pharmacies to sell just one unit at a time.
Generics have a presence in dermatologicals in the Dominican Republic. These products have good distribution throughout the country and are sold at lower prices.
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