Executive Summary

Oct 2019
PROSPECTS
Ageing population continues to support growth

The growing ageing population in New Zealand is one of the contributors to growth in dermatologicals, including hair loss treatments and other skin treatments. Topical germicides/antiseptics was the fastest growing category in 2019, with consumers looking for quick fix methods to reduce the possibility of infection, especially from minor cuts and injuries.

Beauty from within impacting the growth of dermatologicals

Consumers are taking care of their hair and skin by eating well and relying on supplements, rather than using ointments and other medications. For serious skin and hair issues, consumers typically visit general practitioners to get prescriptions for medicines such as Finasteride.

Dermatologicals becoming a mature category

Despite positive growth, little or no innovation has been seen in the dermatologicals category recently. Consumers have been relying on established brands and products they trust and have been using for years.

COMPETITIVE LANDSCAPE
Johnson & Johnson Ltd continues to lead the overall category

Johnson & Johnson continues to lead, with a strong presence in two of the fastest growing categories in New Zealand – hair loss treatments and topical antifungals. Regaine is the leader in hair loss treatments, and has been able to strengthen its position with different products for men and women.

Multinationals dominate as consumers seek trusted brands

International companies such as Johnson & Johnson, Reckitt Benckiser, Sanofi and GlaxoSmithKline dominate the industry with extensive portfolios of products in almost all categories ranging from topical antifungals to hair loss treatments. Over the years, these companies have gained and maintained consumer trust, especially in terms of products that are applied directly to the body.

Pharmacies taking initiatives to reduce skin conditions

Initiatives have been taken by pharmacies to reduce the number of skin conditions amongst children. Eight Waikato pharmacies signed up to a District Health benefit funded programme to reduce the incidence of skin conditions such as eczema, dermatitis and impetigo.

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Dermatologicals in New Zealand

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Overview

Discover the latest market trends and uncover sources of future market growth for the Medicated Skin Care industry in New Zealand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Medicated Skin Care industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Medicated Skin Care in New Zealand market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Medicated Skin Care in New Zealand?
  • What are the major brands in New Zealand?
  • What are the most popular formats for acne treatments?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Dermatologicals in New Zealand - Category analysis

HEADLINES

PROSPECTS

Ageing population continues to support growth
Beauty from within impacting the growth of dermatologicals
Dermatologicals becoming a mature category

COMPETITIVE LANDSCAPE

Johnson & Johnson Ltd continues to lead the overall category
Multinationals dominate as consumers seek trusted brands
Pharmacies taking initiatives to reduce skin conditions

CATEGORY DATA

Table 1 Sales of Dermatologicals by Category: Value 2014-2019
Table 2 Sales of Dermatologicals by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Dermatologicals: % Value 2015-2019
Table 4 LBN Brand Shares of Dermatologicals: % Value 2016-2019
Table 5 LBN Brand Shares of Hair Loss Treatments: % Value 2016-2019
Table 6 Forecast Sales of Dermatologicals by Category: Value 2019-2024
Table 7 Forecast Sales of Dermatologicals by Category: % Value Growth 2019-2024

Consumer Health in New Zealand - Industry Overview

EXECUTIVE SUMMARY

Consumer health industry fuelled by growing demand for complementary medicines
Specific health areas gaining traction with more natural offerings
Vitamin and dietary supplement players revamp packaging
Discount pharmacy Chemist Warehouse is changing the retailing landscape
Positive outlook for consumer health

MARKET INDICATORS

Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 9 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019

MARKET DATA

Table 10 Sales of Consumer Health by Category: Value 2014-2019
Table 11 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 13 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format: % Value 2014-2019
Table 16 Distribution of Consumer Health by Format and Category: % Value 2019
Table 17 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2018-2019

DEFINITIONS

SOURCES

Summary 2 Research Sources