Antipruritics is not only the biggest single area in dermatologicals, but is also one of the most dynamic categories, with strong growth expected to continue over the forecast period. This is due to a large section of the population being prone to skin irritation and allergies due to materials and substances that can cause such reactions on the skin.
Due to growing health and beauty consciousness, many Thai consumers are expected to have high levels of awareness of skin health and skin-related problems, such as dry and sensitive skin conditions. Moreover, urbanisation is creating greater environmental problems, such as dirt and air and water pollution.
Antipruritics and topical germicidals/antiseptics are expected to record strong performances over the forecast period. Demand is likely to be supported by the growing popularity of sports, exercise and adventurous pursuits, especially among the younger generations.
International brands enjoy a strong presence across dermatologicals, playing an important role in driving sales thanks to their high recognition levels and strong distribution networks. This is particularly visible in medicated shampoos, topical antifungals, vaginal antifungals and nappy (diaper) rash treatments.
With the strength of international brands, local brands tend to lag behind in dermatologicals. Nonetheless, many local brands retain high awareness levels and a strong customer base in specific categories.
In topical germicidals/antiseptics, Betadine and Dettol are neck and neck at the head of the brand rankings, with Betadine just ahead of Dettol. Both brands compete not only in the consumer health industry, but also in personal care products in antibacterial shower gels and hand washes, with Betadine having recently entered this business, in which Dettol has a much longer presence.
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This industry report originates from Passport, our Consumer Health market research database.