Executive Summary

Oct 2019
PROSPECTS
Antipruritics to see dynamic growth in the forecast period

Antipruritics is not only the biggest single area in dermatologicals, but is also one of the most dynamic categories, with strong growth expected to continue over the forecast period. This is due to a large section of the population being prone to skin irritation and allergies due to materials and substances that can cause such reactions on the skin.

Beauty and personal care products a threat to dermatologicals?

Due to growing health and beauty consciousness, many Thai consumers are expected to have high levels of awareness of skin health and skin-related problems, such as dry and sensitive skin conditions. Moreover, urbanisation is creating greater environmental problems, such as dirt and air and water pollution.

Sports and outdoor activities to contribute to strong growth

Antipruritics and topical germicidals/antiseptics are expected to record strong performances over the forecast period. Demand is likely to be supported by the growing popularity of sports, exercise and adventurous pursuits, especially among the younger generations.

COMPETITIVE LANDSCAPE
Strong presence of international brands in dermatologicals

International brands enjoy a strong presence across dermatologicals, playing an important role in driving sales thanks to their high recognition levels and strong distribution networks. This is particularly visible in medicated shampoos, topical antifungals, vaginal antifungals and nappy (diaper) rash treatments.

Local brands retain a strong foothold

With the strength of international brands, local brands tend to lag behind in dermatologicals. Nonetheless, many local brands retain high awareness levels and a strong customer base in specific categories.

Betadine and Dettol neck and neck in topical germicidals/antiseptics

In topical germicidals/antiseptics, Betadine and Dettol are neck and neck at the head of the brand rankings, with Betadine just ahead of Dettol. Both brands compete not only in the consumer health industry, but also in personal care products in antibacterial shower gels and hand washes, with Betadine having recently entered this business, in which Dettol has a much longer presence.

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Dermatologicals in Thailand

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Overview

Discover the latest market trends and uncover sources of future market growth for the Medicated Skin Care industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Medicated Skin Care industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Medicated Skin Care in Thailand market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Medicated Skin Care in Thailand?
  • What are the major brands in Thailand?
  • What are the most popular formats for acne treatments?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Dermatologicals in Thailand - Category analysis

HEADLINES

PROSPECTS

Antipruritics to see dynamic growth in the forecast period
Beauty and personal care products a threat to dermatologicals?
Sports and outdoor activities to contribute to strong growth

COMPETITIVE LANDSCAPE

Strong presence of international brands in dermatologicals
Local brands retain a strong foothold
Betadine and Dettol neck and neck in topical germicidals/antiseptics

CATEGORY DATA

Table 1 Sales of Dermatologicals by Category: Value 2014-2019
Table 2 Sales of Dermatologicals by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Dermatologicals: % Value 2015-2019
Table 4 LBN Brand Shares of Dermatologicals: % Value 2016-2019
Table 5 LBN Brand Shares of Hair Loss Treatments: % Value 2016-2019
Table 6 Forecast Sales of Dermatologicals by Category: Value 2019-2024
Table 7 Forecast Sales of Dermatologicals by Category: % Value Growth 2019-2024

Consumer Health in Thailand - Industry Overview

EXECUTIVE SUMMARY

Consumer investment in health and medical tourism provide a boost
Consumers move towards self-medication
International players lead consumer health in Thailand
Health and beauty specialist retailers still dominate, but internet retailing is growing
Consumer health expected to continue growing

MARKET INDICATORS

Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 9 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 10 Sales of Consumer Health by Category: Value 2014-2019
Table 11 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 13 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 14 Distribution of Consumer Health by Format: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format and Category: % Value 2019
Table 16 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources