Dermatologicals in Spain

PROSPECTS

Dermatologicals experiencing increasing competition from other products

The performance of dermatologicals was increasingly suffering from competition from other categories and industries over the review period, with this growing competition from other products limiting sales growth in dermatologicals. This is especially the case with dietary supplements positioned as beauty and hair care products.

Climate change and more outdoor activities will help drive sales of dermatologicals

Sales could be boosted by climate change and the unpredictable consequences it brings with it of milder winters and hotter summers. According to the European Agency for the Environment, Spain is set to be among the countries suffering the most from climate change consequences in the coming years.

Fewer babies and more older consumers will increasingly shape dermatologicals

Population trends continue to shape sales in dermatologicals. For example, as the Spanish birth rate continues to decline, fewer children results in slowing demand for products targeting this population group.

COMPETITIVE LANDSCAPE

Fragmentation defines the competitive landscape

Dermatologicals is a relatively fragmented category, albeit with Almirall consolidating its leadership in 2019. The company was followed by Mylan, Bayer Hispania and Reckitt Benckiser España.

“Others” to remain important in dermatologicals

Players grouped under “others” continue to play an important role in dermatologicals in Spain. The fact that the Spanish pharmaceutical industry is highly fragmented with a vast number of small and local laboratories having a small presence means that “others” accounts for a significant share of dermatological sales.

Mercadona’s Deliplus line remains a popular private label product in Spain

Private label continues to fight its corner, holding a total retail value share of dermatologicals in Spain that is only slightly smaller than the shares held by the leading branded players. Mercadona is particularly strong in Spanish private label, thanks primarily to a good positioning in nappy (diaper) rash treatments.

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