Executive Summary

Oct 2019
PROSPECTS
Dermatological skin care brands limit sales of dermatologicals

In Malaysia, rising use of dermatological skin care products has been observed. Younger Malaysians are experiencing highly stressful working lives.

Dermatologicals which are easier to apply are popular among consumers

Consumers seek dermatologicals which have an easier application format, such as sprays. This is not only due to time pressures in consumers’ increasingly busy lives, but also because a sore or intimate skin condition might require more delicate application of a dermatological remedy.

Popularity of topical germicidals/antiseptics expected to attract more private label ranges

In Malaysia, there is strong demand for general types of dermatologicals, notably topical germicidals/antiseptics. Consumers remain comfortable purchasing antiseptics for external application to cure common injuries such as small cuts and burns.

COMPETITIVE LANDSCAPE
Local brands maintain a strong value share amid the dominance of international brands

International players such as Actavis Singapore Pte Ltd, Johnson & Johnson (M) Sdn Bhd, Reckitt Benckiser (M) Sdn Bhd and Bayer (M) Sdn Bhd, continued to dominate value sales of dermatologicals in 2019 and to achieve strong sales growth. These companies continue to market a wide range of dermatologicals including hair loss treatments such as Regro and Nizoral, topical germicidals/antiseptics such as Dettol, and topical antifungals such as Daktarin.

Private label ranges of dermatologicals are expected to increase as price plays an important role in consumers’ purchase decisions

As consumers are comfortable making purchases of general dermatologicals from pharmacies and grocery stores, there has been a surge in private label brands. Private label products attract consumers due to their more competitive prices and include products such as Guardian Antifungal Cream, which is available for the treatment of a range of fungal skin infections, such as athlete’s foot.

Distribution of dermatologicals continues to be through offline channels

The distribution of dermatologicals in Malaysia remains predominantly offline. Store-based retail channels are responsible for the major bulk of sales as consumers are comfortable walking into outlets such as chemists/pharmacies to seek advice on the right product and make purchases, or simply adding dermatologicals products to their trolleys in supermarkets and hypermarkets while doing their grocery shopping.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Medicated Skin Care industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Medicated Skin Care industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Medicated Skin Care in Malaysia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Medicated Skin Care in Malaysia?
  • What are the major brands in Malaysia?
  • What are the most popular formats for acne treatments?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Dermatologicals in Malaysia - Category analysis

HEADLINES

PROSPECTS

Dermatological skin care brands limit sales of dermatologicals
Dermatologicals which are easier to apply are popular among consumers
Popularity of topical germicidals/antiseptics expected to attract more private label ranges

COMPETITIVE LANDSCAPE

Local brands maintain a strong value share amid the dominance of international brands
Private label ranges of dermatologicals are expected to increase as price plays an important role in consumers’ purchase decisions
Distribution of dermatologicals continues to be through offline channels

CATEGORY DATA

Table 1 Sales of Dermatologicals by Category: Value 2014-2019
Table 2 Sales of Dermatologicals by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Dermatologicals: % Value 2015-2019
Table 4 LBN Brand Shares of Dermatologicals: % Value 2016-2019
Table 5 LBN Brand Shares of Hair Loss Treatments: % Value 2016-2019
Table 6 Forecast Sales of Dermatologicals by Category: Value 2019-2024
Table 7 Forecast Sales of Dermatologicals by Category: % Value Growth 2019-2024

Consumer Health in Malaysia - Industry Overview

EXECUTIVE SUMMARY

Consumers increasingly taking their health into their own hands driving more positive growth in consumer health
Consumer health categories face challenges that limit growth
New product launches remain vital for players to stay visible and gain share
Distribution of consumer health remains predominantly offline
Bright outlook for consumer health with the promise of innovative products

MARKET INDICATORS

Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 9 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 10 Sales of Consumer Health by Category: Value 2014-2019
Table 11 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 13 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 14 Distribution of Consumer Health by Format: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format and Category: % Value 2019
Table 16 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources