In Malaysia, rising use of dermatological skin care products has been observed. Younger Malaysians are experiencing highly stressful working lives.
Consumers seek dermatologicals which have an easier application format, such as sprays. This is not only due to time pressures in consumers’ increasingly busy lives, but also because a sore or intimate skin condition might require more delicate application of a dermatological remedy.
In Malaysia, there is strong demand for general types of dermatologicals, notably topical germicidals/antiseptics. Consumers remain comfortable purchasing antiseptics for external application to cure common injuries such as small cuts and burns.
International players such as Actavis Singapore Pte Ltd, Johnson & Johnson (M) Sdn Bhd, Reckitt Benckiser (M) Sdn Bhd and Bayer (M) Sdn Bhd, continued to dominate value sales of dermatologicals in 2019 and to achieve strong sales growth. These companies continue to market a wide range of dermatologicals including hair loss treatments such as Regro and Nizoral, topical germicidals/antiseptics such as Dettol, and topical antifungals such as Daktarin.
As consumers are comfortable making purchases of general dermatologicals from pharmacies and grocery stores, there has been a surge in private label brands. Private label products attract consumers due to their more competitive prices and include products such as Guardian Antifungal Cream, which is available for the treatment of a range of fungal skin infections, such as athlete’s foot.
The distribution of dermatologicals in Malaysia remains predominantly offline. Store-based retail channels are responsible for the major bulk of sales as consumers are comfortable walking into outlets such as chemists/pharmacies to seek advice on the right product and make purchases, or simply adding dermatologicals products to their trolleys in supermarkets and hypermarkets while doing their grocery shopping.
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This industry report originates from Passport, our Consumer Health market research database.