Demand for topical antifungals is expected to improve over the forecast period, while sales of the larger value segment of vaginal antifungals will remain stable, with these products benefiting from habit persistence and life returning to greater levels of normality post-pandemic. As sanitary restrictions continue to ease, topical antifungals will benefit from the resumption of outdoor activities and sports, leading to increasing cases of fungus-related issues.
The purchase of dermatologicals often involves considerable research and brand comparison with online retailers often focusing on maximising their platforms to help the consumer visualise possible options and evaluate their suitability prior to visiting a store. This is an opportunity for players to develop more dynamic and user-friendly e-commerce solutions to improve the shopping experience for consumers.
Emerging brands have a real opportunity for growth if they manage to leverage the unstable situation lingering in 2022 in the face of depressed disposable incomes in Chile. With the return to the almost normal operations of distribution channels, large retailers have the possibility of promoting their products to in-store customers, based on an aggressive pricing strategy, in addition to offering more attractive sizes and formats.
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Understand the latest market trends and future growth opportunities for the Medicated Skin Care industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Medicated Skin Care industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Medicated Skin Care
Includes topical standard and herbal/traditional medicated products used to alleviate symptoms or treat skin or hair ailments. Exclude any systemic (oral) options to treat skin conditions or diseases.See All of Our Definitions
This report originates from Passport, our Medicated Skin Care research and analysis database.
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