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Country Report

Medicated Skin Care in

Dermatologicals in the Philippines

18 pages, Nov 2017

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Growth is hampered in some categories

Different dermatologicals categories experienced varying challenges in 2017, hindering the growth opportunities. First, hair loss treatments continued to struggle to find a bigger consumer base, as reflected by the efforts of the brands Novuhair and Regroe.

Overcoming the challenges in the forecast period

Companies have the opportunity to triumph over these challenges over the forecast period in several ways. Lower-priced brands positioned to target both mass and middle-income consumers have a greater chance of being strongly supported over the next five years, since the current brands are priced high.

The success of Elica reflects opportunities for new players

Launched in the country in the third quarter of 2015, Elica by Bayer Philippines Inc captured the attention of consumers through its successful and effective marketing strategies. The brand established mother and daughter celebrities Cheska and Scarlett Kramer as brand ambassadors.

COMPETITIVE LANDSCAPE

International players dominate dermatologicals with globally renowned brands

With a dominant value share, international players are successful in dermatologicals through their internationally established brand prominence. Foreign brands such as Nizoral, Trosyd, Betadine and Canesten do not exert too much effort or invest much in heavy marketing strategies, unlike competing brands.

Filipinos are susceptible to marketing

Although Filipino consumers have high regard for imported brands over local brands, they are susceptible to heavy marketing strategies. Thus, new players need to make efforts to effectively market relatable brands to penetrate the category and compete with globally renowned brands in dermatologicals.

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Medicated Skin Care Market Sample Report Medicated Skin Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Medicated Skin Care industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Medicated Skin Care industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Medicated Skin Care in Philippines market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Medicated Skin Care in Philippines?
What are the major brands in Philippines?
What are the most popular formats for acne treatments?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Dermatologicals in the Philippines - Category analysis

HEADLINES

PROSPECTS

Growth is hampered in some categories

Overcoming the challenges in the forecast period

The success of Elica reflects opportunities for new players

COMPETITIVE LANDSCAPE

International players dominate dermatologicals with globally renowned brands

Filipinos are susceptible to marketing

CATEGORY DATA

Table 1 Sales of Dermatologicals by Category: Value 2012-2017
Table 2 Sales of Dermatologicals by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Dermatologicals: % Value 2013-2017
Table 4 LBN Brand Shares of Dermatologicals: % Value 2014-2017
Table 5 LBN Brand Shares of Hair Loss Treatments: % Value 2014-2017
Table 6 Forecast Sales of Dermatologicals by Category: Value 2017-2022
Table 7 Forecast Sales of Dermatologicals by Category: % Value Growth 2017-2022

Consumer Health in the Philippines - Industry Overview

EXECUTIVE SUMMARY

The positive performance of consumer health is made possible by social and economic conditions

Consumer lifestyles and improving economic conditions maintain growth in 2017

Local players hold top positions

Store-based retailing leads distribution, but internet retailing sees the best performance

Continued growth but increased vulnerability over the forecast period

MARKET INDICATORS

Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 9 Life Expectancy at Birth 2012-2017

MARKET DATA

Table 10 Sales of Consumer Health by Category: Value 2012-2017
Table 11 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 12 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 13 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 14 Distribution of Consumer Health by Format: % Value 2012-2017
Table 15 Distribution of Consumer Health by Format and Category: % Value 2017
Table 16 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022

Megatrends

Country Report

Dermatologicals in the Philippines

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Growth is hampered in some categories

Overcoming the challenges in the forecast period

The success of Elica reflects opportunities for new players

COMPETITIVE LANDSCAPE

International players dominate dermatologicals with globally renowned brands

Filipinos are susceptible to marketing

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Dermatologicals in the Philippines - Category analysis

HEADLINES

PROSPECTS

Growth is hampered in some categories

Overcoming the challenges in the forecast period

The success of Elica reflects opportunities for new players

COMPETITIVE LANDSCAPE

International players dominate dermatologicals with globally renowned brands

Filipinos are susceptible to marketing

CATEGORY DATA

Consumer Health in the Philippines - Industry Overview

EXECUTIVE SUMMARY

The positive performance of consumer health is made possible by social and economic conditions

Consumer lifestyles and improving economic conditions maintain growth in 2017

Local players hold top positions

Store-based retailing leads distribution, but internet retailing sees the best performance

Continued growth but increased vulnerability over the forecast period

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

SOURCES

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