Factors such as the lingering impacts of the pandemic, mental health concerns, and environmental stressors remain top-of-mind and keep consumers interested in the topics of hair health and hair density. Primarily driven by COVID-19-related hair loss, known as telogen effluvium, and rising interest in the “skinification of hair” from the beauty side, significant attention has been brought to scalp health in recent years.
While current value growth in nappy (diaper) rash treatments is expected to soften over the forecast period, due to the popularisation of herbal alternatives and a slowing birth rate in the US, opportunity exists in the growing adult incontinence market. Adult incontinence is set to experience growth over the forecast period to 2028, driven by an increasing older population in the US, and improving consumer education on incontinence management.
While dermatological products have commanded significant attention over the past few years, consumers’ continued focus on skin health has prompted greater investment in research and development to mitigate skin issues from both companies and retailers alike. On the beauty and personal care side, L’Oréal has rebranded its Active Cosmetics Division to now be called the Dermatological Beauty Division.
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Understand the latest market trends and future growth opportunities for the Medicated Skin Care industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Medicated Skin Care
Includes topical standard and herbal/traditional medicated products used to alleviate symptoms or treat skin or hair ailments. Exclude any systemic (oral) options to treat skin conditions or diseases.See All of Our Definitions
This report originates from Passport, our Medicated Skin Care research and analysis database.
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