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Learn moreOct 2020
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Most categories of dermatologicals are expected to see positive growth in current value terms in 2020, although medicated shampoos and antiparasitics/lice treatments will continue to see declining sales. Given that closures of schools and other communal activities among children (summer camps, sports etc) will likely lead to lower incidence rates of lice in 2020, this category is projected to decline faster than in 2019, despite product innovations that include more natural formulations.
High unemployment rates (and potentially the loss of employee-covered health insurance), tighter consumer spending and the fear of exposure to the COVID-19 virus are contributing to increasing demand among US consumers for self-treatment with OTC products. In addition, consumers are shifting their spending to focus on food and essentials.
COVID-19 is negatively impacting hair care categories in beauty and personal care and, similarly, in medicated shampoos in consumer health. It is not the case that psoriasis, seborrhoea or serious dandruff incidences have declined, but rather consumers’ daily lives are mainly home-based in 2020, relieving social pressure to treat these conditions.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Medicated Skin Care industry in USA with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Consumer Health market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.