Players in dermatologicals have an opportunity to capitalise on the new normal of long-term disease prevention and a more holistic approach to wellness. Consumers have shown an openness to buying brands that lead to better health, particularly those that help maintain holistic health, rather than merely treating an ailment.
Notably, dermatologicals will face a growing threat from natural offerings coming from beauty and personal care players in the forecast period. Indeed, Euromonitor International’s Voice of the Consumer: Health and Nutrition survey found that demand for natural skin health solutions increased to 24% in 2022, up from 21% in 2020.
There is significant potential for exploring further solutions around sexual health and hormonal personalisation, which is so far a largely untapped space, as the pandemic-induced push towards holistic wellness and self-care has welcomed interest in reproductive, menopausal and sexual health. Large retailers such as Sephora, Bloomingdales and Nordstrom have started carrying sexual wellness products, further chipping away at the stigma associated with purchasing such products, while also vastly improving accessibility.
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Understand the latest market trends and future growth opportunities for the Medicated Skin Care industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Medicated Skin Care
Includes topical standard and herbal/traditional medicated products used to alleviate symptoms or treat skin or hair ailments. Exclude any systemic (oral) options to treat skin conditions or diseases.
See All of Our DefinitionsThis report originates from Passport, our Medicated Skin Care research and analysis database.
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