Further positive retail volume and value (constant 2022 prices) growth is anticipated across categories over the forecast period. The growing health and wellbeing trend is likely to stimulate interest in topical antifungals, medicated shampoos and antiparasitics/lice (head and body) treatments.
E-commerce is set to continue to develop and as a channel for dermatologicals, supported by a general increase in the popularity of purchasing personal care products online. For example, medicated shampoos and hair loss treatments are available from many e-commerce retailers, such as BebeTei, FarmaciaTei and Dr Max.
Dermatologicals is partly characterised by low consumer loyalty to specific brands. The relatively high level of fragmentation in the category means it is easier for small players to break through with unknown products, as long as the price is right.
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Understand the latest market trends and future growth opportunities for the Medicated Skin Care industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Medicated Skin Care
Includes topical standard and herbal/traditional medicated products used to alleviate symptoms or treat skin or hair ailments. Exclude any systemic (oral) options to treat skin conditions or diseases.
See All of Our DefinitionsThis report originates from Passport, our Medicated Skin Care research and analysis database.
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