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Learn moreNov 2020
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COVID-19 will significantly dampen the current value sales growth of dermatological products in Romania in 2020, which registered double-digit growth before the pandemic. As a result of lockdown restrictions, businesses from retail outlets to sports facilities were forced to close their doors during the period from 24 March to 15 May, with consumers continuing to spend an increased amount of time at home even after restrictions were lifted.
The Seboradin brand benefited from a strong promotional focus on social media in 2020, boosting the recognition and popularity of its brand. For example, a number of social media influencers were involved in the publicity campaign, such as Daiana Anghel, a skin care adviser, and Christina Ich, a local influencer.
International players remained on top of dermatologicals in 2020, with Bayer holding the number one spot. The company’s brand Canesten remained the leading brand overall and kept its place as the top name in vaginal antifungals, while Bepanthen dominated nappy (diaper) rash treatments.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Medicated Skin Care industry in Romania with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Medicated Skin Care industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.
The Medicated Skin Care in Romania market research report includes:
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This industry report originates from Passport, our Consumer Health market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.