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Country Report

Medicated Skin Care in

Dermatologicals in Romania

Nov 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Prospects

Dermatologicals slated for further strong growth over the forecast period

Dermatologicals is far smaller by value than most other OTC categories. However, sales are rising from a relatively low base and this is set to continue during the forecast period despite growing pressure on prices from generics and basic low-cost brands.

Medicated shampoos set to be the most dynamic dermatologicals category

Medicated shampoos recorded the fastest value growth in dermatologicals in 2018 and the product area is expected to remain particularly dynamic during the forecast period. Sales of medicated shampoos are benefiting from the increasing attention that consumers are paying to their appearance and personal image.

Distribution set to remain an influential factor for dermatologicals sales

A number of factors affect the distribution of dermatological products in Romania, the most important being often stark variations in population density and economic development among the country’s various regions. Dermatologicals tend to be more common in urban areas and chemists/pharmacists dominate sales.

Competitive Landscape

Bayer leads dermatologicals in 2018 through the brands Canestan and Bepanthen

International players remained on top of dermatologicals in 2018, with Bayer holding the top spot. The company’s brand Canestan remains the leading name in topical antifungals, while Bepanthen is on top of the rankings in nappy (diaper) rash treatments.

Competitive environment defined by high levels of fragmentation

Dermatologicals remains a highly-fragmented category, with no single brand able to generate even close to a double-digit value share in 2018. International players continue to dominate sales in the category as their products have strong international profiles and reputations for being effective.

Lack of consumer loyalty set to present challenges to the leading players

One defining characteristic of dermatologicals is the general lack of consumer loyalty to specific brands. This is among the main reasons for the high levels of fragmentation in the category as it is relatively easy for small players to break through with unknown products, as long as the price is right.

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Medicated Skin Care Market Sample Report Medicated Skin Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Medicated Skin Care industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Medicated Skin Care industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Medicated Skin Care in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Medicated Skin Care in Romania?
What are the major brands in Romania?
What are the most popular formats for acne treatments?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Dermatologicals in Romania - Category analysis

ANALYSIS

Headlines

Prospects

Dermatologicals slated for further strong growth over the forecast period
Medicated shampoos set to be the most dynamic dermatologicals category
Distribution set to remain an influential factor for dermatologicals sales

Competitive Landscape

Bayer leads dermatologicals in 2018 through the brands Canestan and Bepanthen
Competitive environment defined by high levels of fragmentation
Lack of consumer loyalty set to present challenges to the leading players

DATAGRAPHICS

Market Sizes

Sales of Dermatologicals
Sales Performance of Dermatologicals
Sales of Dermatologicals by Category

Distribution

Channel Distribution for Dermatologicals

Competitive Landscape

Company Shares of Dermatologicals
Company Share Performance in Dermatologicals
Retail Sales Performance by Company
Market Concentration of Dermatologicals by Company
Brand Shares of Dermatologicals
Brand Share Performance in Dermatologicals
Retail Sales Performance by Brand
Market Concentration of Dermatologicals by Brand

CONTEXT

International Context

Dermatologicals Retail Sales by Region
Dermatologicals in Romania

FMCG Index

Dermatologicals vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Romania vs Other Geographies
Households with a Disposable Income Over USD25,000 - Romania

Consumer Health in Romania - Industry Overview

ANALYSIS

Executive Summary

Consumer health continues to develop as positive influences spur growth
Consistent performance and strong growth indications of a healthy industry
Strong local companies compete with regional players and major multinationals
Chemists/pharmacies remains dominant in consumer health distribution
Further positive growth expected, with paediatric consumer health to lead the way

Appendix

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

Definitions

Sources

Summary 1 Research Sources

DATAGRAPHICS

Market Sizes

Sales of Consumer Health
Sales Performance of Consumer Health
Sales of Consumer Health by Category

Distribution

Channel Distribution for Consumer Health

Competitive Landscape

Company Shares of Consumer Health
Company Share Performance in Consumer Health
Retail Sales Performance by Company
Market Concentration of Consumer Health by Company
Brand Shares of Consumer Health
Brand Share Performance in Consumer Health
Retail Sales Performance by Brand
Market Concentration of Consumer Health by Brand

CONTEXT

International Context

Consumer Health Retail Sales by Region
Consumer Health in Romania

FMCG Index

Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Romania vs Other Geographies
Households with a Disposable Income Over USD25,000 - Romania

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Megatrends

Country Report

Dermatologicals in Romania

New Report Guarantee

Executive Summary

New Report Guarantee

Prospects

Dermatologicals slated for further strong growth over the forecast period

Medicated shampoos set to be the most dynamic dermatologicals category

Distribution set to remain an influential factor for dermatologicals sales

Competitive Landscape

Bayer leads dermatologicals in 2018 through the brands Canestan and Bepanthen

Competitive environment defined by high levels of fragmentation

Lack of consumer loyalty set to present challenges to the leading players

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Dermatologicals in Romania - Category analysis

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Consumer Health in Romania - Industry Overview

ANALYSIS

Executive Summary

Appendix

Definitions

Sources

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Why buy this report?

Want to find out more about this report?

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