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Country Report

Medicated Skin Care in

Dermatologicals in Romania

18 pages, Oct 2017

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Factors impacting dermatologicals

Dermatologicals in Romania recorded continued growth. Innovative product launches related to skin diseases stimulated continuous interest in these products among consumers.

Medicated shampoos achieves highest growth

In 2017, medicated shampoos recorded the fastest growth in retail value terms within dermatologicals. Such products benefited from increased consumer attention to their appearance and image.

Social stigma among Romanian consumers

Certain types of dermatological problems, such as haemorrhoids and vaginal infections, but also to some extent severe eczema, still have some degree of social stigma in Romania. Many consumers, particularly men, subsequently feel a bit embarrassed when purchasing treatments for such problems in pharmacies.

COMPETITIVE LANDSCAPE

Distribution of dermatological products in Romania

A number of factors affect the distribution of dermatological products in Romania, the most important being population size and economic development of regions within the country. Such products tend to be found in urban areas more than rural ones and the majority of sales are derived from chemists/pharmacists.

Dermatologicals is fragmented

Dermatologicals remained highly fragmented in Romania with consumers showing little loyalty to particular brands, while even long-standing players’ brands managing to generate rather limited sales. International companies dominated dermatologicals in Romania as they could offer good value for money having economies of scale and large budgets for promotional activities and new product development.

Looking ahead for dermatologicals

Maturity, high penetration levels and growing price competition from generics will not have a big impact on dermatologicals over the forecast period. The desire to look healthy inside and out as well as perceptions of beauty and hygiene will drive category growth.

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Samples

Medicated Skin Care Market Sample Report Medicated Skin Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Medicated Skin Care industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Medicated Skin Care industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Medicated Skin Care in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Medicated Skin Care in Romania?
What are the major brands in Romania?
What are the most popular formats for acne treatments?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Dermatologicals in Romania - Category analysis

HEADLINES

PROSPECTS

Factors impacting dermatologicals

Medicated shampoos achieves highest growth

Social stigma among Romanian consumers

COMPETITIVE LANDSCAPE

Distribution of dermatological products in Romania

Dermatologicals is fragmented

Looking ahead for dermatologicals

CATEGORY DATA

Table 1 Sales of Dermatologicals by Category: Value 2012-2017
Table 2 Sales of Dermatologicals by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Dermatologicals: % Value 2013-2017
Table 4 LBN Brand Shares of Dermatologicals: % Value 2014-2017
Table 5 LBN Brand Shares of Hair Loss Treatments: % Value 2014-2017
Table 6 Forecast Sales of Dermatologicals by Category: Value 2017-2022
Table 7 Forecast Sales of Dermatologicals by Category: % Value Growth 2017-2022

Consumer Health in Romania - Industry Overview

EXECUTIVE SUMMARY

Consumer health faces legislative chaos and patients without medicines

Self medication in Romania

Counterfeit medicine problem persists in Romania

Continued dominance of chemists/pharmacies in Romania

Continued growth of consumer health in the forecast period

MARKET INDICATORS

Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 9 Life Expectancy at Birth 2012-2017

MARKET DATA

Table 10 Sales of Consumer Health by Category: Value 2012-2017
Table 11 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 12 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 13 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2012-2017
Table 15 Distribution of Consumer Health by Format: % Value 2012-2017
Table 16 Distribution of Consumer Health by Format and Category: % Value 2017
Table 17 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022

Megatrends

Country Report

Dermatologicals in Romania

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Factors impacting dermatologicals

Medicated shampoos achieves highest growth

Social stigma among Romanian consumers

COMPETITIVE LANDSCAPE

Distribution of dermatological products in Romania

Dermatologicals is fragmented

Looking ahead for dermatologicals

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Dermatologicals in Romania - Category analysis

HEADLINES

PROSPECTS

Factors impacting dermatologicals

Medicated shampoos achieves highest growth

Social stigma among Romanian consumers

COMPETITIVE LANDSCAPE

Distribution of dermatological products in Romania

Dermatologicals is fragmented

Looking ahead for dermatologicals

CATEGORY DATA

Consumer Health in Romania - Industry Overview

EXECUTIVE SUMMARY

Consumer health faces legislative chaos and patients without medicines

Self medication in Romania

Counterfeit medicine problem persists in Romania

Continued dominance of chemists/pharmacies in Romania

Continued growth of consumer health in the forecast period

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self medication/self-care and preventive medicine

SOURCES

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