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Country Report

Medicated Skin Care in

Dermatologicals in Romania

Nov 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

COVID-19 dampened sales of dermatological products in 2020, with lockdown restrictions and lower disposable incomes reducing demand

COVID-19 will significantly dampen the current value sales growth of dermatological products in Romania in 2020, which registered double-digit growth before the pandemic. As a result of lockdown restrictions, businesses from retail outlets to sports facilities were forced to close their doors during the period from 24 March to 15 May, with consumers continuing to spend an increased amount of time at home even after restrictions were lifted.

Seboradin focuses on social media activity in 2020, boosting sales

The Seboradin brand benefited from a strong promotional focus on social media in 2020, boosting the recognition and popularity of its brand. For example, a number of social media influencers were involved in the publicity campaign, such as Daiana Anghel, a skin care adviser, and Christina Ich, a local influencer.

Bayer keeps its place at the top in 2020, with international players dominating dermatologicals

International players remained on top of dermatologicals in 2020, with Bayer holding the number one spot. The company’s brand Canesten remained the leading brand overall and kept its place as the top name in vaginal antifungals, while Bepanthen dominated nappy (diaper) rash treatments.

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Medicated Skin Care Market Sample Report Medicated Skin Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Medicated Skin Care industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Medicated Skin Care industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Medicated Skin Care in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Medicated Skin Care in Romania?
What are the major brands in Romania?
What are the most popular formats for acne treatments?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Dermatologicals in Romania - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 dampened sales of dermatological products in 2020, with lockdown restrictions and lower disposable incomes reducing demand

Seboradin focuses on social media activity in 2020, boosting sales

Bayer keeps its place at the top in 2020, with international players dominating dermatologicals

RECOVERY AND OPPORTUNITIES

More companies expected to seek to widen distribution into forecast period, with online sales offering particular opportunity

Higher personal care standards and knowledge will support sales rises in future

Low barriers to entry likely to make dermatologicals increasingly competitive into forecast period

CATEGORY DATA

Table 1 Sales of Dermatologicals by Category: Value 2015-2020
Table 2 Sales of Dermatologicals by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Dermatologicals: % Value 2016-2020
Table 4 LBN Brand Shares of Dermatologicals: % Value 2017-2020
Table 5 LBN Brand Shares of Hair Loss Treatments: % Value 2017-2020
Table 6 Forecast Sales of Dermatologicals by Category: Value 2020-2025
Table 7 Forecast Sales of Dermatologicals by Category: % Value Growth 2020-2025

Consumer Health in Romania - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 9 Life Expectancy at Birth 2015-2020

MARKET DATA

Table 10 Sales of Consumer Health by Category: Value 2015-2020
Table 11 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 12 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 13 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2015-2020
Table 15 Distribution of Consumer Health by Format: % Value 2015-2020
Table 16 Distribution of Consumer Health by Format and Category: % Value 2020
Table 17 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

Megatrends

Country Report

Dermatologicals in Romania

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

COVID-19 dampened sales of dermatological products in 2020, with lockdown restrictions and lower disposable incomes reducing demand

Seboradin focuses on social media activity in 2020, boosting sales

Bayer keeps its place at the top in 2020, with international players dominating dermatologicals

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Dermatologicals in Romania - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 dampened sales of dermatological products in 2020, with lockdown restrictions and lower disposable incomes reducing demand

Seboradin focuses on social media activity in 2020, boosting sales

Bayer keeps its place at the top in 2020, with international players dominating dermatologicals

RECOVERY AND OPPORTUNITIES

More companies expected to seek to widen distribution into forecast period, with online sales offering particular opportunity

Higher personal care standards and knowledge will support sales rises in future

Low barriers to entry likely to make dermatologicals increasingly competitive into forecast period

CATEGORY DATA

Consumer Health in Romania - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

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