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Country Report

Medicated Skin Care in

Dermatologicals in Romania

18 pages, Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Dermatologicals slated for further strong growth over the forecast period

Dermatologicals is far smaller by value than most other OTC categories. However, sales are rising from a relatively low base and this is set to continue during the forecast period despite growing pressure on prices from generics and basic low-cost brands.

Medicated shampoos set to be the most dynamic dermatologicals category

Medicated shampoos recorded the fastest value growth in dermatologicals in 2018 and the product area is expected to remain particularly dynamic during the forecast period. Sales of medicated shampoos are benefiting from the increasing attention that consumers are paying to their appearance and personal image.

Distribution set to remain an influential factor for dermatologicals sales

A number of factors affect the distribution of dermatological products in Romania, the most important being often stark variations in population density and economic development among the country’s various regions. Dermatologicals tend to be more common in urban areas and chemists/pharmacists dominate sales.

COMPETITIVE LANDSCAPE

Bayer leads dermatologicals in 2018 through the brands Canestan and Bepanthen

International players remained on top of dermatologicals in 2018, with Bayer holding the top spot. The company’s brand Canestan remains the leading name in topical antifungals, while Bepanthen is on top of the rankings in nappy (diaper) rash treatments.

Competitive environment defined by high levels of fragmentation

Dermatologicals remains a highly-fragmented category, with no single brand able to generate even close to a double-digit value share in 2018. International players continue to dominate sales in the category as their products have strong international profiles and reputations for being effective.

Lack of consumer loyalty set to present challenges to the leading players

One defining characteristic of dermatologicals is the general lack of consumer loyalty to specific brands. This is among the main reasons for the high levels of fragmentation in the category as it is relatively easy for small players to break through with unknown products, as long as the price is right.

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Medicated Skin Care Market Sample Report Medicated Skin Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Medicated Skin Care industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Medicated Skin Care industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Medicated Skin Care in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Medicated Skin Care in Romania?
What are the major brands in Romania?
What are the most popular formats for acne treatments?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Dermatologicals in Romania - Category analysis

HEADLINES

PROSPECTS

Dermatologicals slated for further strong growth over the forecast period

Medicated shampoos set to be the most dynamic dermatologicals category

Distribution set to remain an influential factor for dermatologicals sales

COMPETITIVE LANDSCAPE

Bayer leads dermatologicals in 2018 through the brands Canestan and Bepanthen

Competitive environment defined by high levels of fragmentation

Lack of consumer loyalty set to present challenges to the leading players

CATEGORY DATA

Table 1 Sales of Dermatologicals by Category: Value 2013-2018
Table 2 Sales of Dermatologicals by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Dermatologicals: % Value 2014-2018
Table 4 LBN Brand Shares of Dermatologicals: % Value 2015-2018
Table 5 LBN Brand Shares of Hair Loss Treatments: % Value 2015-2018
Table 6 Forecast Sales of Dermatologicals by Category: Value 2018-2023
Table 7 Forecast Sales of Dermatologicals by Category: % Value Growth 2018-2023

Consumer Health in Romania - Industry Overview

EXECUTIVE SUMMARY

Consumer health continues to develop as positive influences spur growth

Consistent performance and strong growth indications of a healthy industry

Strong local companies compete with regional players and major multinationals

Chemists/pharmacies remains dominant in consumer health distribution

Further positive growth expected, with paediatric consumer health to lead the way

MARKET INDICATORS

Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 9 Life Expectancy at Birth 2013-2018

MARKET DATA

Table 10 Sales of Consumer Health by Category: Value 2013-2018
Table 11 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 12 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 13 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018
Table 15 Distribution of Consumer Health by Format: % Value 2013-2018
Table 16 Distribution of Consumer Health by Format and Category: % Value 2018
Table 17 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Megatrends

Country Report

Dermatologicals in Romania

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Dermatologicals slated for further strong growth over the forecast period

Medicated shampoos set to be the most dynamic dermatologicals category

Distribution set to remain an influential factor for dermatologicals sales

COMPETITIVE LANDSCAPE

Bayer leads dermatologicals in 2018 through the brands Canestan and Bepanthen

Competitive environment defined by high levels of fragmentation

Lack of consumer loyalty set to present challenges to the leading players

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Dermatologicals in Romania - Category analysis

HEADLINES

PROSPECTS

Dermatologicals slated for further strong growth over the forecast period

Medicated shampoos set to be the most dynamic dermatologicals category

Distribution set to remain an influential factor for dermatologicals sales

COMPETITIVE LANDSCAPE

Bayer leads dermatologicals in 2018 through the brands Canestan and Bepanthen

Competitive environment defined by high levels of fragmentation

Lack of consumer loyalty set to present challenges to the leading players

CATEGORY DATA

Consumer Health in Romania - Industry Overview

EXECUTIVE SUMMARY

Consumer health continues to develop as positive influences spur growth

Consistent performance and strong growth indications of a healthy industry

Strong local companies compete with regional players and major multinationals

Chemists/pharmacies remains dominant in consumer health distribution

Further positive growth expected, with paediatric consumer health to lead the way

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

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