Dermatologicals in Vietnam

PROSPECTS

Hot weather contributes to a host of conditions calling for dermatologicals, but stress and unhealthy lifestyles create more need for haemorrhoid treatments

In Vietnam, antipruritics and topical antifungals account for the largest share of value sales, as the hot and humid climate and abundant insects that bite and sting create constant demand for these dermatological remedies. Hotter weather brought on more diaper rash while stress and unhealthy lifestyles increased demand for demand for haemorrhoid treatments in 2019.

Haemorrhoid treatments sees greater growth as a large proportion of the population suffers from this condition

In 2019, value sales of haemorrhoid treatments grew by double digits, exceeding the growth rate seen in the previous year. The Vietnamese Association of Gastroenterology has reported that number of people suffering from haemorrhoids has sharply increased, to reach approximately 55% of the population.

Demand for vaginal antifungals increases as yeast infections increase, but women still prefer to consult with a doctor before buying an OTC remedy

Vaginal yeast infections caused by the Candida fungus are increasing in Vietnam. Contributing factors to these infections are the use of broad-spectrum antibiotics, oral contraception and estrogenic therapy; immunosuppressed women, such as those taking glucocorticoids or other immunosuppressive drugs, also are susceptible to developing vaginal yeast infections.

COMPETITIVE LANDSCAPE

Janssen-Cilag maintains its lead strong brand recognition, distribution and marketing

Janssen-Cilag, with its popular brand name Nizoral in topical antifungals and medicated shampoos, continued to hold the leading value share in dermatologicals due to the strength of its strong brand names, dynamic marketing activity and wide distribution network. The company has paid significant attention to advertising its products at pharmacies such as on posters and continued to perform well in pharmacies within the main cities like Hanoi and Ho Chi Minh City over the review period.

Popular brands from four international companies account for nearly half of all sales

International brands continued to dominate the market, with brands belonging to the top four players – all multinationals – accounting for nearly half of all dermatological value sales in 2019. Along with Janssen-Cilag’s Nizoral brand in topical antifungals and medicated shampoos, Bayer’s Canestan in topical and vaginal antifungals, Bausch’s Flucinar in antipruritics, GSK Consumer Healthcare’s Preparation H in haemorrhoid treatments and three leading brands in antipruritics (Dermovate, Eumovate and Betnovate) are among the strongest brand names within this category.

Domestic brands have difficulty competing with major international brands

Local brands are engaged in an ongoing struggle to compete with established international brands in Vietnam, as they have narrow distribution networks and far less financial capability for product development and marketing. In the review period, local companies continued to focus on expanding their distribution in suburban and rural areas.

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