While the rate of growth in retail constant value sales of dermatologicals will slow to single digits in 2023, it will remain robust for the rest of the forecast period. The fact that Vietnam’s air pollution problem is set to continue to worsen will play a key role in this, as will the fact that the easing of pandemic restrictions will lead to local consumers spending more time out of doors.
Although the government launched a new regulation in 2018 in which domestic brands are to be prioritised when distributed through the hospital channel with these efforts intended to support local brands, sales via the hospital channel have fluctuated prior to the onset of the virus and have since decreased strongly since COVID-19. Thus, local brands will still struggle to compete due to a narrow distribution network and low financial capability over the forecast period.
Haemorrhoid treatments will be the top performer in dermatologicals in terms of its value sales growth rate in the forecast period. Most people suffering from haemorrhoids are in the over 40 age bracket.
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Understand the latest market trends and future growth opportunities for the Medicated Skin Care industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Medicated Skin Care
Includes topical standard and herbal/traditional medicated products used to alleviate symptoms or treat skin or hair ailments. Exclude any systemic (oral) options to treat skin conditions or diseases.See All of Our Definitions
This report originates from Passport, our Medicated Skin Care research and analysis database.
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