Dermatologicals in Ireland

PROSPECTS

Parents buying the best for their children fuelling nappy rash treatments growth

Nappy (diaper) rash treatment will be one of the fastest growing areas over the forecast period. While the birth rate will remain relatively stable, parents tend to have greater spending power than in the past.

Strong demand expected for topical dermatologicals

Many Irish consumers have a concern about taking consumer health products orally as many have an impact on the gastric tract and some people have an inability to swallow large pills. As a result, there is expected to continue to be strong demand for many topical forms of dermatologicals as an alternative.

Skin conditions likely to persist but alternative treatments a growing threat

Ireland’s population will continue to age over the forecast period, resulting in greater demand for certain dermatologicals. Irish Celtic skin is prone to skin conditions such as rosacea, especially among those aged over 40.

COMPETITIVE LANDSCAPE

Strong competition between McNeil Healthcare and Bayer

There is considerable competition in dermatologicals, with few competitive advantages separating McNeil Healthcare and Bayer. While the two companies compete with one another in certain areas, both are leading players in their respective fields.

Competition remains strong in antipruritics

One of the most competitive areas is antipruritics due to the lack of a dominating player. There is a strong level of brand loyalty within this area, with consumers being less likely to switch between brands once they have found one that is effective at treating their condition.

Zovirax under pressure within cold sore treatments

Cold sore treatments were one of the most dynamic areas in 2018 as Irish consumers continued to be susceptible to the cold sore virus. Strong brand loyalty continues to be shown to the Zovirax brand within cold sore treatments.

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