Retail volume and value (constant 2022 prices) sales are expected to increase steadily in most categories within dermatologicals over the forecast period. Indeed, prevailing conditions are favourable to the need for such products.
Only nappy (diaper) rash treatments and paediatric dermatologicals are expected to see negative retail volume and value (constant 2022 prices) CAGRs over the forecast period. These performances are closely linked to low birth rates, which shrink the potential customer base, as well as growing competition from non-medicated/non-medicinal products.
In 2022, Bayer Austria maintained a clear lead position in terms of retail value share in dermatologicals. Due to the high recognition, trust and loyalty for its popular Bepanthen and Canesten brands, the company is expected to remain ahead of the field over the forecast period.
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Understand the latest market trends and future growth opportunities for the Medicated Skin Care industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Medicated Skin Care
Includes topical standard and herbal/traditional medicated products used to alleviate symptoms or treat skin or hair ailments. Exclude any systemic (oral) options to treat skin conditions or diseases.See All of Our Definitions
This report originates from Passport, our Medicated Skin Care research and analysis database.
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