Executive Summary

Oct 2019
PROSPECTS
Austrians increasingly focusing on beauty and personal appearance

Dermatologicals recorded strong retail value growth in 2019 and this is expected to continue over the forecast period, benefiting from an increasing number of people investing in beauty and personal appearance, two characteristics which are becoming increasingly important to many Austrians. On the one hand, this is increasingly being influenced by the professional working environment, but also by the growing use of social media.

Increasing stress levels and pollution support growth

The hectic lifestyles of Austrians are leading to increasing levels of stress among consumers, which are having an effect on skin conditions and immune systems. Stress can often led to hair loss, and this was reflected in strong retail volume growth for hair loss treatments in 2019, which is likely to continue over the forecast period as these issues are unlikely to disappear.

Austrians remain cautious when purchasing OTC dermatologicals for their children

A possible obstacle to the further growth of dermatologicals over the forecast period could be the still rather cautious consumer attitude towards OTC products in general. While consumers in Austria are increasingly purchasing dermatologicals, many only buy them after they have consulted a doctor.

COMPETITIVE LANDSCAPE
Strong consumer trust in the quality of international brands

As evident across the entire consumer health market, dermatologicals was also characterised by a high level of competition in 2019, with the leading four players all being international manufacturers. Consumers in Austria are extremely cautious when it comes to buying products such as dermatologicals and thus seek the best quality products.

Intense competition leads to product withdrawals

Dermatologicals is a highly fragmented category and is intensely competitive, especially among the large multinationals. Portfolio re-evaluations are therefore necessary in order to remain profitable.

Domestic manufacturers set to retain a marginal presence

Domestic manufacturers, which continued to hold a much smaller overall value share than international companies in 2019, mainly focus on categories such as medicated shampoos, nappy (diaper) rash treatments and other dermatologicals. Although continuing to offer good quality products, domestic manufacturers are also expected to continue to suffer from strong consumer trust in international brands and their global prominence.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Dermatologicals in Austria

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Medicated Skin Care industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Medicated Skin Care industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Medicated Skin Care in Austria market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Medicated Skin Care in Austria?
  • What are the major brands in Austria?
  • What are the most popular formats for acne treatments?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Dermatologicals in Austria - Category analysis

HEADLINES

PROSPECTS

Austrians increasingly focusing on beauty and personal appearance
Increasing stress levels and pollution support growth
Austrians remain cautious when purchasing OTC dermatologicals for their children

COMPETITIVE LANDSCAPE

Strong consumer trust in the quality of international brands
Intense competition leads to product withdrawals
Domestic manufacturers set to retain a marginal presence

CATEGORY DATA

Table 1 Sales of Dermatologicals by Category: Value 2014-2019
Table 2 Sales of Dermatologicals by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Dermatologicals: % Value 2015-2019
Table 4 LBN Brand Shares of Dermatologicals: % Value 2016-2019
Table 5 LBN Brand Shares of Hair Loss Treatments: % Value 2016-2019
Table 6 Forecast Sales of Dermatologicals by Category: Value 2019-2024
Table 7 Forecast Sales of Dermatologicals by Category: % Value Growth 2019-2024

Consumer Health in Austria - Industry Overview

EXECUTIVE SUMMARY

Another good overall performance from consumer health in 2019
The health and wellness trend and higher stress levels drive growth
International manufacturers lead sales, closely followed by domestic players
Chemists/pharmacies remains the leading distribution channel
Further, if more moderate growth, anticipated

MARKET INDICATORS

Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 9 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 10 Sales of Consumer Health by Category: Value 2014-2019
Table 11 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 13 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format: % Value 2014-2019
Table 16 Distribution of Consumer Health by Format and Category: % Value 2019
Table 17 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2018-2019

DEFINITIONS

SOURCES

Summary 2 Research Sources