Hair loss treatments is expected to remain a notable subcategory, with further new product developments expected over the forecast period. Serum products are expected to increase in anti-shedding products, and trends in professional and premium products will also influence trends in mass products.
The growing awareness about child care among Turkish parents, as a consequence of better education, will positively affect sales in paediatric dermatologicals and nappy (diaper) rash treatments, reflecting the trend seen in 2022 for paediatric dermatologicals being the strongest performer. Although Turkish families are shrinking, parents are generally prepared to spend more on each child.
Worsening external and environmental factors, including air pollution, negative reactions in skin health due to chemicals in cosmetics and laundry care, and even extreme weather conditions due to climate change, all work together to increase the incidences of skin conditions such as eczema, allergic reactions, or even fungal/bacterial infections. Therefore, these factors will support overall demand for dermatologicals to protect the skin over the forecast period.
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Understand the latest market trends and future growth opportunities for the Medicated Skin Care industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Medicated Skin Care
Includes topical standard and herbal/traditional medicated products used to alleviate symptoms or treat skin or hair ailments. Exclude any systemic (oral) options to treat skin conditions or diseases.See All of Our Definitions
This report originates from Passport, our Medicated Skin Care research and analysis database.
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