Over the review period some of the major players in dermatologicals invested heavily in raising consumer awareness about the products they offer and how they can treatment certain issues, some of which consumers may be embarrassed or sensitive about. For example, there is a taboo or self-consciousness surrounding many categories such as topical and vaginal antifungals, hair loss treatments, haemorrhoid treatments and antiparasitics/lice (head and body) treatments.
As consumers return to more active lifestyles this will continue to provide a short-term boost to sales of many products within dermatologicals, but especially antiparasitics/lice (head and body) treatments, topical and vaginal antifungals, and topical germicidals/antiseptics. As fears around contracting COVID-19 fade consumers are likely to mix more closely increasing the risk of transmission of germs and lice/parasites, while more active lifestyles also increase the risk of injury and thus the demand for topical germicidals/antiseptics.
Dermatologicals is a category which continues to be led by major international companies such as GSK, Bayer and Johnson & Johnson. It is unlikely that this will change over the forecast period.
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Medicated Skin Care
Includes topical standard and herbal/traditional medicated products used to alleviate symptoms or treat skin or hair ailments. Exclude any systemic (oral) options to treat skin conditions or diseases.See All of Our Definitions
This report originates from Passport, our Medicated Skin Care research and analysis database.
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