Dermatologicals in the Netherlands

PROSPECTS

Weak growth prospects for dermatologicals

Dermatologicals recorded only moderate growth in 2018, performing below average compared with OTC products overall. In contrast to other OTC categories, the further improvement in the macroeconomic environment, including rising disposable incomes, did not provide a noticeable stimulus to dermatologicals.

The continued preference for prescription products

An important long-term obstacle to stronger growth in dermatologicals is the continued preference for prescription products amongst many Dutch consumers. When patients present with potentially serious skin conditions, Dutch doctors, including dermatologists, frequently prescribe Rx dermatologicals rather than OTC alternatives, as prescription products are generally considered more effective, whilst only some OTC products are reimbursable.

Vaginal antifungals is one of few growth areas

Another challenge to the growth prospects of dermatologicals in the Netherlands is its relative maturity. As a result, demand for most types of such products appears saturated, and there are few growth opportunities left.

COMPETITIVE LANDSCAPE

Remark Pharma maintains its lead

Local manufacturer Remark Pharma remained the leader in dermatologicals in 2018, in large part thanks to the continued strong performance of its Resnan and Dr Swaab brands. The company offers a mixture of its own brands and brands from other manufacturers that are distributed under license.

Canesten Gyno performs strongly

Bayer Consumer Care and GSK Consumer Healthcare followed closely in second and third positions respectively in dermatologicals in 2018. Bayer Consumer Care owes its position predominately to the continued strength of its brands Canesten in antifungals and Bepanthen in nappy (diaper) rash treatments.

Private label is expected to remain marginal

In contrast to other OTC categories, private label is expected to remain relatively marginal in dermatologicals over the forecast period. One reason is the higher brand equity in dermatologicals, due to the perceived importance of having healthy and attractive-looking skin.

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