The impact of COVID-19 impact on sales of dermatologicals will be varied in Croatia. At the start of the year producers worried that lockdown would keep people at home, exposing them to less factors that affect their skin and need treatment, therefore dampening sales.
Bayer will maintain its strong lead in dermatologicals in 2020, leveraging the most popular and trusted brand within dermatologicals, Bepanthen. The advantage of this brand, which is predominantly aimed at children, is that it is spread across multiple categories.
Probably thanks to the very high technological requirements placed on manufacturers of dermatologicals, the reach of domestic companies in the category is low. Apart from some instances within antipruritics and herbal/traditional dermatologicals, Croatian companies are difficult to spot in the competitive environment.
Dermatologicals cover an area of personal health that is quite intimate in nature for the patient. Because of this, Croatians are not prone to experimenting with self-medication and rather resort to seeking advice from professionals.
Antipruritics used to treat insect bites are expected to continue to perform well in the forecast period. It is believed that global warming is leading to increased numbers of insects, and that the season for biting/stinging insects is becoming longer, leading to more insect bites among the human population.
There are two trends that may shape the future of dermatologicals. Firstly, as disposable incomes are rising, consumers are increasingly aware of and willing to invest time and money in their personal appearance, which includes dealing with their skin conditions.
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Understand the latest market trends and future growth opportunities for the Medicated Skin Care industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Medicated Skin Care research and analysis database.
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