Haemorrhoid treatments are expected to record strong growth due to poor consumer habits. Even though Croatian consumers are increasingly aware of the importance of healthy nutrition and exercise, they are slow to make lifestyle changes, and Croatia has one of the highest obesity rates in the EU.
With rising awareness of the side effects of chemical formulations and evolving consumer demand for dermatological products comprising natural ingredients, manufacturers are expanding their product portfolios, placing themselves in a highly competitive market. Factors such as consumer knowledge and an increase in awareness of products and services through digital media and other sources, coupled with the advent of social media, are educating consumers about the benefits of various herbal skin care products.
Dermatologicals is partly characterised by low consumer loyalty to specific brands. The relatively high level of fragmentation in the category means it is easier for small players to break through with unknown products, as long as the price is right.
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Understand the latest market trends and future growth opportunities for the Medicated Skin Care industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Medicated Skin Care industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Medicated Skin Care
Includes topical standard and herbal/traditional medicated products used to alleviate symptoms or treat skin or hair ailments. Exclude any systemic (oral) options to treat skin conditions or diseases.
See All of Our DefinitionsThis report originates from Passport, our Medicated Skin Care research and analysis database.
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