Throughout the Guatemalan market, pharmacies remains the principal channel for dermatologicals, which is not expected to change over the forecast period. Nonetheless, some items are to be found in certain outlets in the traditional channel, along with select supermarkets in the modern channel.
Genomma Lab International leads dermatologicals, followed by other large multinationals with large successful brand names. Within the category, local firm Laboratorio Quinfica, SA has maintained a strong standing within nappy (diaper) rash treatments with its Oshi line, while Corporacion Lancasco, another local player, is present in other dermatologicals.
Consumer interest in hair loss treatments has been growing in recent years and further expansion is anticipated over the forecast period as new products emerge to meet growing consumer demand. During the height of the pandemic and lockdown period, many consumers began seeking out these products, especially after recovering from an acute infection caused by the SARS-CoV-2 virus as hair loss has been identified as a common effect.
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Understand the latest market trends and future growth opportunities for the Medicated Skin Care industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Medicated Skin Care
Includes topical standard and herbal/traditional medicated products used to alleviate symptoms or treat skin or hair ailments. Exclude any systemic (oral) options to treat skin conditions or diseases.See All of Our Definitions
This report originates from Passport, our Medicated Skin Care research and analysis database.
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