The dermatologicals category faces a positive period ahead but will see much slower growth in value terms in the forthcoming period mainly due to the difficult economic climate. Before COVID-19, many Guatemalans were forced to economise due to low incomes and this will likely be worsened at the beginning of the forecast period.
Paediatric dermatologicals are facing a strong period of development and brands such as Eucerin, Bioderma and Babe are expanding their portfolios towards this segment. Parents are becoming more aware of the importance of skin care and are investing in products to take care of their children’s dermatological conditions.
Bayer’s commitment to raise awareness surrounding vaginal infections and the necessary treatments, will support the development of this category in the forecast period. Vaginal antifungals is still small in Guatemala compared to other countries in the Central American region, but with a growing female population there is an opportunity to raise overall usage.
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Understand the latest market trends and future growth opportunities for the Medicated Skin Care industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Medicated Skin Care industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Medicated Skin Care
Includes topical standard and herbal/traditional medicated products used to alleviate symptoms or treat skin or hair ailments. Exclude any systemic (oral) options to treat skin conditions or diseases.See All of Our Definitions
This report originates from Passport, our Medicated Skin Care research and analysis database.
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