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Learn moreNov 2020
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The worsening economic situation as a consequence of the lockdown measures implemented to contain the spread of the COVID-19 pandemic has seen many Ecuadorians lose their jobs and affect the disposable incomes of many local consumers. Consequently, many households have to carefully consider their expenditure, with many focusing on only buying essential items and brands that offer a best cost-benefit ratio.
The stigmas associated with certain dermatological products such as vaginal antifungals, haemorrhoid treatments, and antiparasitics/lice (head and body) treatments are still present in many consumer groups. Even though these stigmas have been reduced thanks to the communication efforts and marketing investments of brands, there is still an element of shame felt by consumers when searching and asking for these products at retailers.
There has been little packaging and presentation innovation during 2019/2020 as many manufacturers of dermatologicals are also present in other consumer health categories. As a result, many of these companies decided to focus their efforts on their best-selling products during the pandemic, particularly in categories such as immune boosting vitamins and dietary supplements, digestive or cough remedies.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Medicated Skin Care industry in Ecuador with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Medicated Skin Care industry in Ecuador, our research will save you time and money while empowering you to make informed, profitable decisions.
The Medicated Skin Care in Ecuador market research report includes:
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This industry report originates from Passport, our Consumer Health market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.