Topical antifungals posted stable, small growth but continued to account for the largest value share within dermatologicals in 2019. Indonesia’s tropical climate with its high humidity makes rashes and scabies quite common in the country, particularly for people that live in unsanitary neighbourhoods.
Nappy (diaper) rash treatments saw the highest value growth in 2019, and the positive birth rate in Indonesia is expected to keep sales growing. Recently, the higher frequency of baby skin rashes has not only been attributed to the heat and humidity but also to the increasing pollution levels in the country.
Increasing concern about the condition of their skin and hair as well as higher spending power has led more women to consult a dermatologist for advice or treatment, especially for facial skin. This trend could negatively affect the sales of OTC medicated shampoo, since dermatological clinics usually have their own products to sell to their clients.
Johnson & Johnson maintained its lead in dermatologicals in 2019 on the strength of Daktarin and Daktarin Diaper, the leading brands among topical antifungals and nappy (diaper) rash treatments. Topical antifungals accounted for the highest share of dermatologicals value sales and the only dermatological category that saw higher value growth over the year was nappy (diaper) rash treatments.
Mahakam Beta Farma’s Betadine also continued dominate topical germicidals/antiseptics in 2019, as it has yet little competition in the country. Betadine is so well known in Indonesia that the brand has become a term for iodine.
Store-based retailers such as chemists/pharmacies and drugstores/parapharmacies continue to comprise the major distribution channels for dermatological products, since people tend to seek advice and confirmation from specialists such as pharmacists in store-based outlets. Dermatological products are almost always available in pharmacies and drugstores, but antiseptics and antipruritics also can be obtained in more easily accessible channels such as convenience stores.
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This industry report originates from Passport, our Consumer Health market research database.