COVID-19 is not expected to have any direct effect on dermatologicals, with lower value growth than many other consumer health product areas. Nappy (diaper) rash treatments is expected to record the highest current value growth, though this is from a very small base and there was a degree of stockpiling in relation to nappy (diaper) rash treatments.
Dermatologicals is an extremely competitive and fragmented product area, with very little between the top three players. In 2020, The Nile Co for Pharmaceutical & Industries is expected to pass out GSK to attain leadership position, thanks to its leading topical germicidal/ antiseptic brand, Betadine.
Egypt’s birth rate remains very high, standing at 2.6% in 2018.
COVID-19 did not significantly affect value sales in dermatologicals and overall, dermatologicals is expected to see modest growth over the forecast period. However, this masks some variations in the prospects of certain products.
Unit prices saw greater stability in dermatologicals in 2020 after previous years of the review period saw dramatic unit price increases due to currency devaluation. The Ministry of Health has stated that no further price increases will be implemented in the product area over the short to medium term.
Living conditions in Egypt’s major cities are still some way behind those of developed countries, with life in Cairo in particular presenting challenges for many. This continues to support strong growth for dermatologicals, principally because high levels of population density and low hygiene standards, including in public areas.
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Understand the latest market trends and future growth opportunities for the Medicated Skin Care industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Medicated Skin Care industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Medicated Skin Care research and analysis database.
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