There are a wide variety of dermatological products on offer in Egypt priced to appeal to consumers in different income groups. Regular consumers of dermatologicals are expected to favour competitively priced local and regional products.
COVID-19 has not significantly affected value sales in dermatologicals and, overall, the category is expected to see modest growth over the forecast period. Demand will be supported by the fact that consumers prefer to purchase treatments relatively soon after experiencing skin issues, or even for preventative purposes, in order to avoid the development of severe cases of skin conditions or more threatening infections.
Dermatological players are constantly trying to innovate and produce new products that may encourage consumers to trade up to different options. The focus on packaging will prove important in the coming years as manufacturers seek to differentiate their brands in this competitive category and advance retail share.
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Understand the latest market trends and future growth opportunities for the Medicated Skin Care industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Medicated Skin Care industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Medicated Skin Care
Includes topical standard and herbal/traditional medicated products used to alleviate symptoms or treat skin or hair ailments. Exclude any systemic (oral) options to treat skin conditions or diseases.
See All of Our DefinitionsThis report originates from Passport, our Medicated Skin Care research and analysis database.
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