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Learn moreOct 2020
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While the COVID-19 pandemic is increasing consumers’ focus on personal health and hygiene, the increased economic uncertainty and weaker purchasing power resulting from lockdown are set to lead consumers to narrow their focus on products considered to be essential. With fewer people venturing outside and a lower emphasis on appearance as a result, dermatologicals are likely to take a backseat to products with a hygiene-orientated positioning.
Dermatologicals continues to face increasing competition from beauty brands. With consumer health-awareness becoming increasingly sophisticated, consumers are focusing on products that target specific ailments and skin conditions.
Emami Ltd remains the largest player in dermatologicals. During 2020, the company aimed to compete with the growing range of derma beauty brands through its Perfect Derma line under its BoroPlus brand, as well as expanding BoroPlus’s product offer to include a 100% organic aloe vera gel.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Medicated Skin Care industry in India with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Medicated Skin Care industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.
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Why buy this report?
This industry report originates from Passport, our Consumer Health market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.