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Country Report

Medicated Skin Care in

Dermatologicals in India

Sep 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Prospects

Dermatologicals that cure multiple microbial infections are preferred

Consumers are increasingly demanding multipurpose creams that address an array of infections, whilst simultaneously providing moisturising benefits. Companies which launched such products found this a highly beneficial move; especially popular amongst price-sensitive individuals and consumers in rural areas.

Opportunities in topical antifungals

Topical antifungals registered the highest retail current value growth in 2018, on the back of the adverse weather conditions. High temperatures, coupled with inconsistent rain and humidity, led to skin redness and itchiness, which increased the demand for topical antifungals.

Small pack sizes will increase trials and boost rural demand

Given the strong brand legacy within dermatologicals, new companies should focus on providing competitively-priced and smaller packs, which will encourage consumers to experiment. Furthermore, small packs will aid well-established companies and new entrants to increase their SKUs in independent small grocers, thereby increasing their presence in rural areas.

Competitive Landscape

Emami maintains its strong position in dermatologicals

Emami maintained its lead in dermatologicals in 2018 due to the strong performance of its brand Himani Boroplus. Despite the implementation of Goods and Services Tax (GST), Himani Boroplus witnessed increasing penetration across nearly 65 million households.

Marketing and packaging boost sales of Himani Boroplus

Emami undertook robust advertising and promotion for its Himani Boroplus brand, with the help of its brand ambassadors Amitabh Bachchan and Kangana Ranaut. Himani Boroplus was also launched in small tubes to cater to consumers who travel frequently.

Domestic companies continue to dominate dermatologicals

Domestic companies continued to dominate dermatologicals in 2018, led by well-established companies including Marico, Emami, Piramal Enterprises and GD Pharmaceuticals. Their strong brand legacy has led their brands to become staples in Indian households.

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Samples

Medicated Skin Care Market Sample Report Medicated Skin Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Medicated Skin Care industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Medicated Skin Care industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Medicated Skin Care in India market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Medicated Skin Care in India?
What are the major brands in India?
What are the most popular formats for acne treatments?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Dermatologicals in India - Category analysis

ANALYSIS

Headlines

Prospects

Dermatologicals that cure multiple microbial infections are preferred
Opportunities in topical antifungals
Small pack sizes will increase trials and boost rural demand

Competitive Landscape

Emami maintains its strong position in dermatologicals
Marketing and packaging boost sales of Himani Boroplus
Domestic companies continue to dominate dermatologicals

DATAGRAPHICS

Market Sizes

Sales of Dermatologicals
Sales Performance of Dermatologicals
Sales of Dermatologicals by Category

Distribution

Channel Distribution for Dermatologicals

Competitive Landscape

Company Shares of Dermatologicals
Company Share Performance in Dermatologicals
Retail Sales Performance by Company
Market Concentration of Dermatologicals by Company
Brand Shares of Dermatologicals
Brand Share Performance in Dermatologicals
Retail Sales Performance by Brand
Market Concentration of Dermatologicals by Brand

CONTEXT

International Context

Dermatologicals Retail Sales by Region
Dermatologicals in India

FMCG Index

Dermatologicals vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
India vs Other Geographies
Households with a Disposable Income Over USD25,000 - India

Consumer Health in India - Industry Overview

ANALYSIS

Executive Summary

The uptake of preventative products benefits consumer health
Consumers continue to demand instant relief
Intense competition and evolving distribution shape the competitive landscape
Chemists/pharmacies remains the leading distribution channel
The definition of OTC products will positively impact consumer health in the future

Appendix

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches

Sources

Summary 2 Research Sources

DATAGRAPHICS

Market Sizes

Sales of Consumer Health
Sales Performance of Consumer Health
Sales of Consumer Health by Category

Distribution

Channel Distribution for Consumer Health

Competitive Landscape

Company Shares of Consumer Health
Company Share Performance in Consumer Health
Retail Sales Performance by Company
Market Concentration of Consumer Health by Company
Brand Shares of Consumer Health
Brand Share Performance in Consumer Health
Retail Sales Performance by Brand
Market Concentration of Consumer Health by Brand

CONTEXT

International Context

Consumer Health Retail Sales by Region
Consumer Health in India

FMCG Index

Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
India vs Other Geographies
Households with a Disposable Income Over USD25,000 - India

Consumer Health in India - Industry Overview

ANALYSIS

Executive Summary

Appendix

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 3 OTC: Switches

Definitions

Sources

Summary 4 Research Sources

DATAGRAPHICS

Market Sizes

Sales of Consumer Health
Sales Performance of Consumer Health
Sales of Consumer Health by Category

Distribution

Channel Distribution for Consumer Health

Competitive Landscape

CONTEXT

International Context

Consumer Health Retail Sales by Region
Consumer Health in India

FMCG Index

Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
India vs Other Geographies
Households with a Disposable Income Over USD25,000 - India

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Megatrends

Country Report

Dermatologicals in India

New Report Guarantee

Executive Summary

New Report Guarantee

Prospects

Dermatologicals that cure multiple microbial infections are preferred

Opportunities in topical antifungals

Small pack sizes will increase trials and boost rural demand

Competitive Landscape

Emami maintains its strong position in dermatologicals

Marketing and packaging boost sales of Himani Boroplus

Domestic companies continue to dominate dermatologicals

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Dermatologicals in India - Category analysis

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Consumer Health in India - Industry Overview

ANALYSIS

Executive Summary

Appendix

Sources

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Consumer Health in India - Industry Overview

ANALYSIS

Executive Summary

Appendix

Definitions

Sources

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Why buy this report?

Want to find out more about this report?

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