Nappy (diaper) rash treatments is set to provide an attractive opportunity for growth over the forecast period, supported by rising double-income earning parents. Purchasing power amongst this demographic is predicted to sharply rise, which is likely to boost demand for more sophisticated products such as nappy (diaper) rash treatments.
As a result of heightened health awareness following the pandemic, local consumers more aware of the importance of maintaining a healthy and active lifestyle, and as such, greater participation in physical activities is likely over the forecast period. Moreover, the government is also encouraging younger generations to actively participate in sports by organising several events throughout the year.
The pandemic has meant that consumers are becoming increasingly conscious of their health and wellbeing and as such, they are likely to migrate from dermatologicals such as medicated shampoos to beauty and personal care products, including hair care that claims to provide multiple benefits in one product. For instance, direct-to-consumer brand Mamaearth has incorporated traditional home ingredients such as onion juice into its hair care offering, which claims to reduce hair loss.
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Understand the latest market trends and future growth opportunities for the Medicated Skin Care industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Medicated Skin Care
Includes topical standard and herbal/traditional medicated products used to alleviate symptoms or treat skin or hair ailments. Exclude any systemic (oral) options to treat skin conditions or diseases.See All of Our Definitions
This report originates from Passport, our Medicated Skin Care research and analysis database.
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