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Medicated Skin Care in
India

Country Report

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Executive Summary

Oct 2019
PROSPECTS
Fitness trend boosting demand

The rising number of gym goers and increasing consumer participation in outdoor activities are boosting sales of dermatologicals. Consumers engaged in regular physical exercise and outdoor pursuits have a higher probability of experiencing skin ailments, rashes and conditions such as fungal infections.

Pollution and high temperatures affecting skin

The high levels of pollution in Indian cities, along with changing weather patterns, are contributing to a growing demand for dermatologicals. Increasing time spent in the sun is expected to lead to dry scalp and fungal infections, especially among young children, and drive sales of medicated shampoo over the forecast period.

Increasing competition from beauty and personal care players

While the fitness trend, high levels of pollution and rising temperatures are all set to contribute to rising demand for dermatologicals, manufacturers are seeing a significant increase in competition from outside the category, particularly from beauty and personal care players. Increasingly educated consumers are looking for products that target specific ailments and skin conditions.

COMPETITIVE LANDSCAPE
Emami maintains lead as it works towards more mainstream skin care positioning

Emami Ltd is the leading player in dermatologicals thanks to strong consumer recognition and widespread distribution of its Himani BoroPlus brand. Emami has long promoted Ayurvedic products in dermatologicals and brands such as BoroPlus and Emami have benefited from growing interest in products with such a positioning.

Boroline supported by significant marketing activity

GD Pharmaceutical’s Boroline was the second largest brand in dermatologicals in the final year of the review period. The brand is supported by significant marketing activity through TV, digital and print media, and has employed Bollywood celebrities in order to establish a better connection with consumers.

Trend towards small packaging to encourage trial purchases and promote on-the-go use

As competition from both within and outside dermatologicals intensifies, manufacturers are looking to encourage consumers to try their products through the introduction of smaller pack sizes. Emami’s Himani BoroPlus is amongst the brands to have launched smaller packaging, introducing small tubes, which also include improvements to the shape of the nozzle to ensure more targeted application and reduce waste.

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Dermatologicals in India

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Overview

Discover the latest market trends and uncover sources of future market growth for the Medicated Skin Care industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Medicated Skin Care industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Medicated Skin Care in India market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Medicated Skin Care in India?
  • What are the major brands in India?
  • What are the most popular formats for acne treatments?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Dermatologicals in India - Category analysis

HEADLINES

PROSPECTS

Fitness trend boosting demand
Pollution and high temperatures affecting skin
Increasing competition from beauty and personal care players

COMPETITIVE LANDSCAPE

Emami maintains lead as it works towards more mainstream skin care positioning
Boroline supported by significant marketing activity
Trend towards small packaging to encourage trial purchases and promote on-the-go use

CATEGORY DATA

Table 1 Sales of Dermatologicals by Category: Value 2014-2019
Table 2 Sales of Dermatologicals by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Dermatologicals: % Value 2015-2019
Table 4 LBN Brand Shares of Dermatologicals: % Value 2016-2019
Table 5 Forecast Sales of Dermatologicals by Category: Value 2019-2024
Table 6 Forecast Sales of Dermatologicals by Category: % Value Growth 2019-2024

Consumer Health in India - Industry Overview

EXECUTIVE SUMMARY

Modern lifestyles and more holistic approach influencing demand
OTC players target consumer demand for convenience and rapid results
Manufacturers responding to demand for natural and Ayurvedic products
Chemists/pharmacies remain key, while future of e-commerce remains unclear
Regulatory changes likely to present opportunities

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 8 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2014-2019
Table 10 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 12 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 13 Distribution of Consumer Health by Format: % Value 2014-2019
Table 14 Distribution of Consumer Health by Format and Category: % Value 2019
Table 15 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventative medicine

DEFINITIONS

SOURCES

Summary 1 Research Sources