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Country Report

Medicated Skin Care in

Dermatologicals in Saudi Arabia

Dec 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Prospects

Harsh climate conditions along with air and water pollution support dermatologicals

Harsh climate conditions along with air and water pollution in Saudi Arabia create the ideal environment for dermatology diseases. In addition, men wearing thobes with shemagh or ghutra as well as women wearing abaya with a veil are susceptible to dermatology diseases, especially during hot weather.

Medicated shampoos registers the highest growth

Today, the importance of appearance for both men and women is supporting sales of medicated shampoos; many consumers are switching from using standard shampoos to medicated shampoos to treat dandruff on a regular basis. Additionally, the country’s difficult weather conditions, its air and water pollution as well as the head coverings worn by both men and women contributed to medicated shampoos achieving the highest value sales growth in 2018.

The average unit price of dermatologicals increases

Some products from the medicated shampoos, nappy (diaper) rash treatments, antiparasitics/lice (head and body) treatments, haemorrhoid treatments and topical germicidals/antiseptics categories were subject to a 5% VAT in 2018, which resulted in an increase in the average unit price of dermatologicals. On the other hand, dermatologicals promotional campaigns, eg buy-two-get-one-free offers or deals where the buyer can get 50% off on the second item, for most dermocosmetic brands, antiparasitics/lice (head and body) treatments and nappy (diaper) rash treatments throughout the year helped reduce the average unit price increase in 2018.

Competitive Landscape

Bayer AG takes the lead in dermatologicals

Bayer AG took the lead in dermatologicals from Johnson & Johnson Inc in 2018. This was due to its flagship brands Canesten and Bepanthen.

The category will remain active over the forecast period

During the forecast period, it is expected that local and international brands will continue to aggressively compete through new product developments, wider distribution and promotional activities. Vision 2030 and the National Transformation Program, which aims to boost the pharmaceutical industry in Saudi Arabia, will support these brands.

Chemists/pharmacies maintains its dominance in distribution channels

Since consumers in Saudi Arabia usually prefer going to a pharmacist or visiting a dermatologist to treat dermatological diseases, chemists/pharmacies has maintained its dominance in distribution channels. Chemists/pharmacies continues to benefit from consumers’ loyalty in Saudi Arabia due to the ongoing increase in the number of outlets, the wide variety of products, the continual promotional campaigns, the dispensing of insurance-covered medication and the loyalty programmes.

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Samples

Medicated Skin Care Market Sample Report Medicated Skin Care Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Medicated Skin Care industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Medicated Skin Care industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Medicated Skin Care in Saudi Arabia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Medicated Skin Care in Saudi Arabia?
What are the major brands in Saudi Arabia?
What are the most popular formats for acne treatments?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Dermatologicals in Saudi Arabia - Category analysis

ANALYSIS

Headlines

Prospects

Harsh climate conditions along with air and water pollution support dermatologicals
Medicated shampoos registers the highest growth
The average unit price of dermatologicals increases

Competitive Landscape

Bayer AG takes the lead in dermatologicals
The category will remain active over the forecast period
Chemists/pharmacies maintains its dominance in distribution channels

DATAGRAPHICS

Market Sizes

Sales of Dermatologicals
Sales Performance of Dermatologicals
Sales of Dermatologicals by Category

Distribution

Channel Distribution for Dermatologicals

Competitive Landscape

Company Shares of Dermatologicals
Company Share Performance in Dermatologicals
Retail Sales Performance by Company
Market Concentration of Dermatologicals by Company
Brand Shares of Dermatologicals
Brand Share Performance in Dermatologicals
Retail Sales Performance by Brand
Market Concentration of Dermatologicals by Brand

CONTEXT

International Context

Dermatologicals Retail Sales by Region
Dermatologicals in Saudi Arabia

FMCG Index

Dermatologicals vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Saudi Arabia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Saudi Arabia

Consumer Health in Saudi Arabia - Industry Overview

ANALYSIS

Executive Summary

The declining number of expats reduces consumer health sales
Ongoing governmental efforts help sustain some consumer health sales
A 5% VAT increases consumer health unit prices
Chemists/pharmacies continues to be the leading distribution channel
Saudi Arabians are set to raise demand for consumer health

Appendix

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

Definitions

Sources

Summary 1 Research Sources

DATAGRAPHICS

Market Sizes

Sales of Consumer Health
Sales Performance of Consumer Health
Sales of Consumer Health by Category

Distribution

Channel Distribution for Consumer Health

Competitive Landscape

Company Shares of Consumer Health
Company Share Performance in Consumer Health
Retail Sales Performance by Company
Market Concentration of Consumer Health by Company
Brand Shares of Consumer Health
Brand Share Performance in Consumer Health
Retail Sales Performance by Brand
Market Concentration of Consumer Health by Brand

CONTEXT

International Context

Consumer Health Retail Sales by Region
Consumer Health in Saudi Arabia

FMCG Index

Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Saudi Arabia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Saudi Arabia

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Megatrends

Country Report

Dermatologicals in Saudi Arabia

New Report Guarantee

Executive Summary

New Report Guarantee

Prospects

Harsh climate conditions along with air and water pollution support dermatologicals

Medicated shampoos registers the highest growth

The average unit price of dermatologicals increases

Competitive Landscape

Bayer AG takes the lead in dermatologicals

The category will remain active over the forecast period

Chemists/pharmacies maintains its dominance in distribution channels

Samples

Overview

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Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Dermatologicals in Saudi Arabia - Category analysis

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Consumer Health in Saudi Arabia - Industry Overview

ANALYSIS

Executive Summary

Appendix

Definitions

Sources

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Why buy this report?

Want to find out more about this report?

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