Dermatologicals is set to perform well over the forecast period, with robust growth in value sales terms (at constant 2022 prices) and retail volume sales projected across the category. Overall demand will be buoyed by the incidence of common skin problems in Germany due to lifestyle factors, environmental pollution and recent behavioural changes as a result of the pandemic.
Dermocosmetics under beauty and personal care have experienced a boom in Germany in recent years, with consumers increasingly using skin care products on a daily basis. This is also being driven by the generous budgets and widespread promotions of leading skin care brands.
The competitive landscape of dermatologicals is likely to remain relatively fragmented in Germany over the forecast period due to the diverse nature of the category, with only leading players Bayer Vital GmbH (Bepanthen, Canesten) and GlaxoSmithKline (Lamisil, Zovirax) holding double-digit retail value share at the end of the review period. While topical antifungals was the largest value category in 2022 (holding 21% share), the rankings are relatively diversified and there are brands that only have a presence in one or two categories.
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Understand the latest market trends and future growth opportunities for the Medicated Skin Care industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Medicated Skin Care industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Medicated Skin Care
Includes topical standard and herbal/traditional medicated products used to alleviate symptoms or treat skin or hair ailments. Exclude any systemic (oral) options to treat skin conditions or diseases.See All of Our Definitions
This report originates from Passport, our Medicated Skin Care research and analysis database.
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