Competitive Landscape
Mars Maintains Leadership Despite Slight Share Decline, Due to Strong Brand Recognition
Dog food in India exhibits notable concentration, with Mars International India Pvt Ltd leading with a 36% share of retail value sales in 2025, although this reflects a gradual decline from 38% in 2021. Second-placed Indian Broiler Group showed steady share growth, rising from 18% in 2021 to 21% in 2025, while Royal Canin India Pvt Ltd, in third position, maintained a stable share near 16% over the same period.
New Entrants and Innovation to Spur Gradual Competitive Shifts Due to Untapped Growth Potential
The entry of new players, such as Godrej Ninja and Reliance Waggies, signals an evolving competitive environment where accessible price points and health-focused formulations are gaining traction. These launches, particularly in dry dog food with functional health benefits like probiotics and immunity support, reflect an innovation trend that may gradually erode the mid-tier dominance of established brands and reshape consumer preferences.
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Overview:
Understand the latest market trends and future growth opportunities for the Dog Food industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dog Food industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dog Food in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dog Food in India?
- Which are the leading brands in Dog Food in India?
- How are products distributed in Dog Food in India?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Dog Food in India - Category analysis
Key Data Insights
Premiumisation Drives Value Growth Amid Evolving Consumer Preferences
Premiumisation Drives Value Growth Amid Evolving Consumer Preferences
Dry Dog Food Remains Largest by Volume, While Wet Dog Food Captures Rapid Growth
Brands Integrate Health Focus with Vet Endorsement to Meet Wellness Demand
Existing Dog Owners to Become Increasingly Engaged, Which Will Sustain Growth
Dry Dog Food to Retain Volume Leadership, While Wet Food Set to Accelerate the Fastest
Health Focus and Geographic Expansion Set to Reshape Business Strategies for Growth
Mars Maintains Leadership Despite Slight Share Decline, Due to Strong Brand Recognition
New Entrants and Innovation to Spur Gradual Competitive Shifts Due to Untapped Growth Potential
Pet Shops and Superstores and Retail E-Commerce Shape Dog Food Retail
Formulations Evolve to Meet Changing Dietary Benchmarks
Demographic Transitions Reshape Volume Expectations
Strategic Investments and Regional Expansion Drive Growth
Pet Care in India - Industry Overview
Strong Growth Driven by Rising Health Focus and Premium Demand among Urban Pet Owners
Key Data Insights
Strong Growth Driven by Rising Health Focus and Premium Demand among Urban Pet Owners
Dog Food Leads Volumes and Values, While Cat Food Drives Dynamic Premium Growth
Smylo’S Shark Tank Success Highlights Influence of Premiumisation on Purchasing
Urban Professionals to Drive Sustained Pet Care Expansion through Adoption and Spending
Dog Food Expected to Retain Volume Leadership While Cat Food Will Capture the Fastest Growth
Technology Adoption and Premiumisation Anticipated to Reshape Pet Care Offerings and Business Models
Mars, Indian Broiler Group and Royal Canin Consolidate Their Lead through Innovation and Distribution
Retail E-Commerce Reshapes Urban Pet Care Purchasing Habits
Functional Formulations and Clean Label Nutrition Drive Advancement
Challenger Brands Introduce Advanced Nutritional and Wellness Solutions
Value Creation and Margin Expansion through Premium Product Offerings
Country Reports Disclaimer
The following categories and subcategories are included:
Dog Food
- Dog Treats and Mixers
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- Economy Dry Dog Food
- Mid-Priced Dry Dog Food
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- Premium Therapeutic Dry Dog Food
- Premium Non-Therapeutic Dry Dog Food
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- Economy Wet Dog Food
- Mid-Priced Wet Dog Food
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- Premium Therapeutic Wet Dog Food
- Premium Non-Therapeutic Wet Dog Food
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dog Food research and analysis database.
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