Executive Summary

Mar 2019
PROSPECTS
Consumers more interested in high-quality coffee

Consumers are becoming more interested in better-quality coffee and speciality coffee drinks as they are exposed to a growing number of coffee drinks through on-trade specialist chains, which are expanding rapidly. As a means of controlling their spending, consumers are turning to offers that allow them to prepare similar products at home, such as speciality instant coffee.

Coffee pods’ expansion accelerates

Consumers’ desire to replicate foodservice experiences at home is expected to remain an important force in new product development in coffee, as coffee producers continue to expand and raise consumers’ expectations from coffee. Coffee producers are offering products that emulate such cafe´-style beverages as cappuccinos and lattes in instant coffee and coffee pods formats, and specialist coffee shops are launching their own retail coffee products.

Instant coffee development continues

Consumers are expected to continue looking for ways to make different types of coffee drinks at home. Expansion of on-trade specialists is expected to continue attracting young consumers, and companies are set to introduce new products and promotions offering a greater variety of instant speciality coffee options that enable consumers to replicate foodservice experiences at home without the hassle of creating milk foam or buying many different flavourings.

COMPETITIVE LANDSCAPE
Concentration within the coffee category intensifies, allowing for few new entries

Nestle´ Argentina and Cafe´s La Virginia accounted for the majority value sales in 2018 (Cafe´s La Virginia subsidiary JG Padilla from La Virginia ranked third). Nestle´ derives most of its share from instant coffee with Nescafé and in recent years, the company has recorded robust growth, with Nespresso and Nescafe´ Dolce Gusto performing well in fresh ground coffee pods.

Nestlé Argentina strengthens its leadership

Nestle´ Argentina recorded a sixth consecutive increase in value share in 2018 as a result of years of strong advertising for its instant coffee products and its competitive pricing, which is becoming increasingly important for consumers. Nestle´ is the only significant international player in Argentina, where local companies such as Cafe´s La Virginia, JG Padilla y Ci´a, Molinos Ri´o de la Plata and Cabrales together hold almost half the value share.

Cafés La Virginia ranks second in value sales

Cafe´s La Virginia held the second highest value share in 2018, deriving most of its share from fresh ground coffee whilst ranking second behind Nestle´ in instant coffee. The company has a wide product portfolio within hot drinks, only lacking a yerba mate brand.

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Coffee in Argentina

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Overview

Discover the latest market trends and uncover sources of future market growth for the Coffee industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Coffee industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Coffee in Argentina market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Coffee in Argentina?
  • What are the major brands in Argentina?
  • How significant is vending in coffee distribution?
  • How does the increasing number of speciality coffee shops impact retail sales of coffee?
  • How are coffee pods performing in Argentina?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

Coffee in Argentina - Category analysis

HEADLINES

PROSPECTS

Consumers more interested in high-quality coffee
Coffee pods’ expansion accelerates
Instant coffee development continues

COMPETITIVE LANDSCAPE

Concentration within the coffee category intensifies, allowing for few new entries
Nestlé Argentina strengthens its leadership
Cafés La Virginia ranks second in value sales

CATEGORY DATA

Table 1 Retail Sales of Coffee by Category: Volume 2013-2018
Table 2 Retail Sales of Coffee by Category: Value 2013-2018
Table 3 Retail Sales of Coffee by Category: % Volume Growth 2013-2018
Table 4 Retail Sales of Coffee by Category: % Value Growth 2013-2018
Table 5 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2013-2018
Table 6 NBO Company Shares of Coffee: % Retail Value 2014-2018
Table 7 LBN Brand Shares of Coffee: % Retail Value 2015-2018
Table 8 Forecast Retail Sales of Coffee by Category: Volume 2018-2023
Table 9 Forecast Retail Sales of Coffee by Category: Value 2018-2023
Table 10 Forecast Retail Sales of Coffee by Category: % Volume Growth 2018-2023
Table 11 Forecast Retail Sales of Coffee by Category: % Value Growth 2018-2023

Hot Drinks in Argentina - Industry Overview

EXECUTIVE SUMMARY

Complex economic scenario in 2018
Consumption remains stable, driven by yerba mate
Nestlé Argentina leads a consolidating trend
Coffee pods continue growing at higher speed
Mild economic rebound anticipated in 2019

MARKET DATA

Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2013-2018
Table 13 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2013-2018
Table 14 Retail Sales of Hot Drinks by Category: Volume 2013-2018
Table 15 Retail Sales of Hot Drinks by Category: Value 2013-2018
Table 16 Retail Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 17 Retail Sales of Hot Drinks by Category: % Value Growth 2013-2018
Table 18 Foodservice Sales of Hot Drinks by Category: Volume 2013-2018
Table 19 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 20 Total Sales of Hot Drinks by Category: Total Volume 2013-2018
Table 21 Total Sales of Hot Drinks by Category: % Total Volume Growth 2013-2018
Table 22 NBO Company Shares of Hot Drinks: % Retail Value 2014-2018
Table 23 LBN Brand Shares of Hot Drinks: % Retail Value 2015-2018
Table 24 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2013-2018
Table 25 Retail Distribution of Hot Drinks by Format: % Volume 2013-2018
Table 26 Retail Distribution of Hot Drinks by Format and Category: % Volume 2018
Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2018-2023
Table 28 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2018-2023
Table 29 Forecast Retail Sales of Hot Drinks by Category: Volume 2018-2023
Table 30 Forecast Retail Sales of Hot Drinks by Category: Value 2018-2023
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 32 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2018-2023
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2018-2023
Table 34 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 35 Forecast Total Sales of Hot Drinks by Category: Total Volume 2018-2023
Table 36 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources

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