Private label’s share of coffee is expected to further expand in South Africa over the forecast period, with players in the food and beverage space, which traditionally do not manufacture hot drinks, expected to offer their own lines to leverage the positive outlook for the category. One example which indicates this shift is Famous Brands, a listed company which has traditionally operated within foodservice and franchising.
Global coffee demand has seen significant increases in recent years, with this trend expected to continue into the forecast period. More importantly, the global supply of coffee has been under strain, with the International Coffee Organisation citing a global deficit in 2022, suggesting that demand will exceed supply in the short to medium term.
Since the onset of the pandemic, significant changes in consumer preferences and behaviours have emerged and are expected to facilitate greater e-commerce representation over the forecast period. Following the easing of movement restrictions, South Africans have shifted a portion of their consumption to foodservice establishments, although they have also recognised the value of preparing their own coffee by purchasing via retail, particularly retail e-commerce.
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Understand the latest market trends and future growth opportunities for the Coffee industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.See All of Our Definitions
This report originates from Passport, our Coffee research and analysis database.
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