The demand for premium coffee surged during the COVID-19 pandemic thanks to the indulgence trend. Post-pandemic, many local consumers are likely to continue to enjoy regular consumption of higher-quality coffee products.
Many local consumers bought coffee machines and brewed coffee at home during the COVID-19 pandemic as coffee shops remained closed. Some Canadians even invested in high-quality coffee equipment and continue to use these post-pandemic.
Advancements in technology, such as mobile ordering, contactless payments, and loyalty programs, could enhance the coffee shop experience and attract tech-savvy consumers in the coming years. But aside from this obvious impact on the on-trade channel, enhanced technology can also change the distribution of off-trade coffee.
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This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.See All of Our Definitions
This report originates from Passport, our Coffee research and analysis database.
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