The demand for premium coffee surged during the COVID-19 pandemic due to self-indulgence during such unprecedented times. Many consumers are not likely to trade down post pandemic, having welcomed higher quality products into their daily lives and not wanting to shift back to lower quality alternatives.
Over the forecast period, sustainability will become an even more important feature that influences consumers’ buying decisions. Millennial consumers care more about where and how their coffee is grown, leading to new product developments that emphasises on both sustainable growing practice and packaging.
Many consumers bought coffee machines and adopted the practice of brewing their own coffee at home during the COVID-19 pandemic due to the closure of coffee shops. Some of them even invested in high-quality coffee equipment and as the pandemic comes to an end, will want to make use of them.
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Understand the latest market trends and future growth opportunities for the Coffee industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.See All of Our Definitions
This report originates from Passport, our Coffee research and analysis database.
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