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Coffee in Canada
January 2022
2021 DEVELOPMENTS
At-home consumption of coffee dips in 2021 as the on-trade rebounds notably
In response to the COVID-19 pandemic in 2020, at-home consumption of coffee increased dramatically. This followed the various COVID-19 related restrictions that saw the closure and decreased capacity of many coffee shops throughout Canada.
The rise of e-commerce sees more brands launch subscription models
E commerce has seen an important increase in its sales and share in coffee as a result of the COVID-19 pandemic since 2020. Although its share had already been increasing in the review period, this distribution channel has seen an acceleration of its growth.
Players compete for value shares by offering consumers more sustainable products
Kraft Canada Inc will remain the leading player within coffee overall in 2021 in retail volume terms, while Keurig leads in value terms. However, there is a great deal of competition in coffee, especially as players have been trying to make their products more sustainable.
PROSPECTS AND OPPORTUNITIES
The premiumisation trend continues gathering pace post pandemic
The demand for premium coffee surged during the COVID-19 pandemic due to self-indulgence during such unprecedented times. Many consumers are not likely to trade down post pandemic, having welcomed higher quality products into their daily lives and not wanting to shift back to lower quality alternatives.
Sustainability becomes a key focal point in 2022 and beyond
Over the forecast period, sustainability will become an even more important feature that influences consumers’ buying decisions. Millennial consumers care more about where and how their coffee is grown, leading to new product developments that emphasises on both sustainable growing practice and packaging.
Fresh coffee continues to benefit from the shift to at-home consumption
Many consumers bought coffee machines and adopted the practice of brewing their own coffee at home during the COVID-19 pandemic due to the closure of coffee shops. Some of them even invested in high-quality coffee equipment and as the pandemic comes to an end, will want to make use of them.
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Overview:
Understand the latest market trends and future growth opportunities for the Coffee industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Coffee industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Coffee in Canada report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Coffee in Canada?
To what extent are health considerations impacting consumption of Coffee in Canada?
What are the traditional preferences in Coffee in Canada? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Coffee in Canada?
Which are the leading brands in Coffee in Canada?
How are products distributed in Coffee in Canada?
How is the rise of e-commerce changing the retail and competitive landscape?
Have home seclusion and social distancing measures following COVID-19 benefited sales of Coffee?
Where is future growth expected to be most dynamic?
Coffee in Canada - Category analysis
KEY DATA FINDINGS
2021 DEVELOPMENTS
At-home consumption of coffee dips in 2021 as the on-trade rebounds notably
The rise of e-commerce sees more brands launch subscription models
Players compete for value shares by offering consumers more sustainable products
PROSPECTS AND OPPORTUNITIES
The premiumisation trend continues gathering pace post pandemic
Sustainability becomes a key focal point in 2022 and beyond
Fresh coffee continues to benefit from the shift to at-home consumption
CATEGORY DATA
Table 1 Retail Sales of Coffee by Category: Volume 2016-2021Table 2 Retail Sales of Coffee by Category: Value 2016-2021Table 3 Retail Sales of Coffee by Category: % Volume Growth 2016-2021Table 4 Retail Sales of Coffee by Category: % Value Growth 2016-2021Table 5 Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2016-2021Table 6 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2016-2021Table 7 NBO Company Shares of Coffee: % Retail Value 2017-2021Table 8 LBN Brand Shares of Coffee: % Retail Value 2018-2021Table 9 Forecast Retail Sales of Coffee by Category: Volume 2021-2026Table 10 Forecast Retail Sales of Coffee by Category: Value 2021-2026Table 11 Forecast Retail Sales of Coffee by Category: % Volume Growth 2021-2026Table 12 Forecast Retail Sales of Coffee by Category: % Value Growth 2021-2026Table 13 Forecast Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2021-2026
Hot Drinks in Canada - Industry Overview
EXECUTIVE SUMMARY
Hot drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
Chart 1 Hot Drinks Value Sales Growth Scenarios: 2019-2026Chart 2 Hot Drinks Impact of Drivers on Value Sales: 2019-2026
MARKET DATA
Table 14 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2016-2021Table 15 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2016-2021Table 16 Retail Sales of Hot Drinks by Category: Volume 2016-2021Table 17 Retail Sales of Hot Drinks by Category: Value 2016-2021Table 18 Retail Sales of Hot Drinks by Category: % Volume Growth 2016-2021Table 19 Retail Sales of Hot Drinks by Category: % Value Growth 2016-2021Table 20 Foodservice Sales of Hot Drinks by Category: Volume 2016-2021Table 21 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2016-2021Table 22 Total Sales of Hot Drinks by Category: Total Volume 2016-2021Table 23 Total Sales of Hot Drinks by Category: % Total Volume Growth 2016-2021Table 24 NBO Company Shares of Hot Drinks: % Retail Value 2017-2021Table 25 LBN Brand Shares of Hot Drinks: % Retail Value 2018-2021Table 26 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2016-2021Table 27 Retail Distribution of Hot Drinks by Format: % Volume 2016-2021Table 28 Retail Distribution of Hot Drinks by Format and Category: % Volume 2021Table 29 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2021-2026Table 30 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2021-2026Table 31 Forecast Retail Sales of Hot Drinks by Category: Volume 2021-2026Table 32 Forecast Retail Sales of Hot Drinks by Category: Value 2021-2026Table 33 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2021-2026Table 34 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2021-2026Table 35 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2021-2026Table 36 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2021-2026Table 37 Forecast Total Sales of Hot Drinks by Category: Total Volume 2021-2026Table 38 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
The following categories and subcategories are included:
Coffee
Fresh Coffee Beans
Fresh Ground Coffee Pods
Standard Fresh Ground Coffee
Regular Instant Standard Coffee
Decaffeinated Instant Standard Coffee
Regular Instant Coffee Mixes
Decaffeinated Instant Coffee Mixes
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This report originates from Passport, our Coffee research and analysis database.
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