Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Coffee in

Coffee in Belgium

19 pages, Mar 2019

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Premiumisation in key categories pushes value sales

Strong premiumisation in categories such as fresh ground coffee pods and fresh coffee beans led retail current value sales to grow significantly in 2018. At the same time, retail volume sales registered marginal decline in Belgium: this was mostly due to maturity in fresh ground coffee, which continued to account for most of the category’s retail volume sales.

Premiumisation in pods and beans: Two different trends

Premiumisation in both fresh ground coffee pods and fresh coffee beans remained a highly relevant trend in Belgium in 2018. However, the two categories showed different tendencies.

Boom of specialist coffee shops

In 2017 and 2018, several independent specialist coffee shops opened in Belgium, often serving super-premium specialist coffee. Such foodservice establishments started to become popular at the beginning of the review period, although they would often not last long.

COMPETITIVE LANDSCAPE

Douwe Egberts retains leadership despite losing share

Competition between coffee’s two biggest players remained fierce in 2018. Douwe Egberts managed to retain its leadership due to the broadening of its offering in fresh coffee beans and to innovation in fresh ground coffee pods, most notably regarding its brand L’Or Espresso.

Strong gains for second-ranked Nestlé

Nestlé Belgilux, on the contrary, recorded strong value sales growth in addition to gaining impressive value share in 2018. This was due to several factors: the continuous success of Nespresso; innovation in instant coffee, with the launch of products such as Nescafé Azera, a premium instant coffee; and the extremely positive performance of Nescafé Dolce Gusto, due also to the increasing popularity of the brand’s multi-functional machines.

Private label maintains stable sales

In the context of premiumisation, private label managed to record stable value sales in 2018. This was mainly achieved through the broadening and upgrading of retailers’ offerings in several coffee categories.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Coffee Market Sample Report Coffee Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Coffee industry in Belgium with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Coffee industry in Belgium, our research will save you time and money while empowering you to make informed, profitable decisions.

The Coffee in Belgium market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Coffee in Belgium?
What are the major brands in Belgium?
How significant is vending in coffee distribution?
How does the increasing number of speciality coffee shops impact retail sales of coffee?
How are coffee pods performing in Belgium?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

Want to find out more about this report?

Request more information

Coffee in Belgium - Category analysis

HEADLINES

PROSPECTS

Premiumisation in key categories pushes value sales

Premiumisation in pods and beans: Two different trends

Boom of specialist coffee shops

COMPETITIVE LANDSCAPE

Douwe Egberts retains leadership despite losing share

Strong gains for second-ranked Nestlé

Private label maintains stable sales

CATEGORY DATA

Table 1 Retail Sales of Coffee by Category: Volume 2013-2018
Table 2 Retail Sales of Coffee by Category: Value 2013-2018
Table 3 Retail Sales of Coffee by Category: % Volume Growth 2013-2018
Table 4 Retail Sales of Coffee by Category: % Value Growth 2013-2018
Table 5 Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2013-2018
Table 6 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2013-2018
Table 7 NBO Company Shares of Coffee: % Retail Value 2014-2018
Table 8 LBN Brand Shares of Coffee: % Retail Value 2015-2018
Table 9 Forecast Retail Sales of Coffee by Category: Volume 2018-2023
Table 10 Forecast Retail Sales of Coffee by Category: Value 2018-2023
Table 11 Forecast Retail Sales of Coffee by Category: % Volume Growth 2018-2023
Table 12 Forecast Retail Sales of Coffee by Category: % Value Growth 2018-2023
Table 13 Forecast Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2018-2023

Hot Drinks in Belgium - Industry Overview

EXECUTIVE SUMMARY

Hot drinks records stable current value growth

Premiumisation and sophistication of demand

Leading two manufacturers continue to dominate hot drinks

Innovation drives value growth in coffee and tea

Positive value sales performance ahead

MARKET DATA

Table 14 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2013-2018
Table 15 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2013-2018
Table 16 Retail Sales of Hot Drinks by Category: Volume 2013-2018
Table 17 Retail Sales of Hot Drinks by Category: Value 2013-2018
Table 18 Retail Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 19 Retail Sales of Hot Drinks by Category: % Value Growth 2013-2018
Table 20 Foodservice Sales of Hot Drinks by Category: Volume 2013-2018
Table 21 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 22 Total Sales of Hot Drinks by Category: Total Volume 2013-2018
Table 23 Total Sales of Hot Drinks by Category: % Total Volume Growth 2013-2018
Table 24 NBO Company Shares of Hot Drinks: % Retail Value 2014-2018
Table 25 LBN Brand Shares of Hot Drinks: % Retail Value 2015-2018
Table 26 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2013-2018
Table 27 Retail Distribution of Hot Drinks by Format: % Volume 2013-2018
Table 28 Retail Distribution of Hot Drinks by Format and Category: % Volume 2018
Table 29 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2018-2023
Table 30 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2018-2023
Table 31 Forecast Retail Sales of Hot Drinks by Category: Volume 2018-2023
Table 32 Forecast Retail Sales of Hot Drinks by Category: Value 2018-2023
Table 33 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 34 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2018-2023
Table 35 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2018-2023
Table 36 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 37 Forecast Total Sales of Hot Drinks by Category: Total Volume 2018-2023
Table 38 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2018-2023

Megatrends

Country Report

Coffee in Belgium

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Premiumisation in key categories pushes value sales

Premiumisation in pods and beans: Two different trends

Boom of specialist coffee shops

COMPETITIVE LANDSCAPE

Douwe Egberts retains leadership despite losing share

Strong gains for second-ranked Nestlé

Private label maintains stable sales

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Coffee in Belgium - Category analysis

HEADLINES

PROSPECTS

Premiumisation in key categories pushes value sales

Premiumisation in pods and beans: Two different trends

Boom of specialist coffee shops

COMPETITIVE LANDSCAPE

Douwe Egberts retains leadership despite losing share

Strong gains for second-ranked Nestlé

Private label maintains stable sales

CATEGORY DATA

Hot Drinks in Belgium - Industry Overview

EXECUTIVE SUMMARY

Hot drinks records stable current value growth

Premiumisation and sophistication of demand

Leading two manufacturers continue to dominate hot drinks

Innovation drives value growth in coffee and tea

Positive value sales performance ahead

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports