Executive Summary

Nov 2019
PROSPECTS
Boom of specialist coffee shops negatively affects retail sales

At the end of the review period, a number of independent specialist coffee shops opened in Belgium, often serving super-premium specialist coffee. Such foodservice establishments started to become popular at the beginning of the review period, although they would often not last long.

Fresh coffee performs well as consumers enjoy the “real” taste of coffee

Volume sales of fresh coffee beans increased in both retail and foodservice in 2019. An increasing number of Belgians want the “real” taste of coffee, and consumer sophistication in coffee is increasing in terms of the different ways of making coffee (espresso, mocha, French press).

Sustainability is increasingly important; private label lines take the lead

Belgian consumers are increasingly concerned about the environmental and social implications of the production of food and drinks. They are becoming more aware of the meaning of “sustainable”, and increasingly demand such products.

COMPETITIVE LANDSCAPE
Douwe Egberts retains its lead despite losing share

The competition between the two biggest players in coffee, Douwe Egberts and Nestlé Belgilux, remained fierce in 2019. Douwe Egberts managed to retain its value leadership due to the broadening of its offering in fresh coffee and innovation in fresh ground coffee pods.

Private label producers launch coffee pods compatible with the main machines

Private label managed to record fairly stable value sales in 2019. This was mainly achieved through the broadening and upgrading of retailers’ offerings in several coffee categories.

Product launches aim to maintain growth

Several players relied on new product launches to maintain their positions within coffee in Belgium in the review period. For instance, Douwe Egberts launched Jacqmotte Creations Espresso in capsule format.

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Coffee in Belgium

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Overview

Discover the latest market trends and uncover sources of future market growth for the Coffee industry in Belgium with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Coffee industry in Belgium, our research will save you time and money while empowering you to make informed, profitable decisions.

The Coffee in Belgium market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Coffee in Belgium?
  • What are the major brands in Belgium?
  • How significant is vending in coffee distribution?
  • How does the increasing number of speciality coffee shops impact retail sales of coffee?
  • How are coffee pods performing in Belgium?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

Coffee in Belgium - Category analysis

HEADLINES

PROSPECTS

Boom of specialist coffee shops negatively affects retail sales
Fresh coffee performs well as consumers enjoy the “real” taste of coffee
Sustainability is increasingly important; private label lines take the lead

COMPETITIVE LANDSCAPE

Douwe Egberts retains its lead despite losing share
Private label producers launch coffee pods compatible with the main machines
Product launches aim to maintain growth

CATEGORY DATA

Table 1 Retail Sales of Coffee by Category: Volume 2014-2019
Table 2 Retail Sales of Coffee by Category: Value 2014-2019
Table 3 Retail Sales of Coffee by Category: % Volume Growth 2014-2019
Table 4 Retail Sales of Coffee by Category: % Value Growth 2014-2019
Table 5 Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2014-2019
Table 6 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2014-2019
Table 7 NBO Company Shares of Coffee: % Retail Value 2015-2019
Table 8 LBN Brand Shares of Coffee: % Retail Value 2016-2019
Table 9 Forecast Retail Sales of Coffee by Category: Volume 2019-2024
Table 10 Forecast Retail Sales of Coffee by Category: Value 2019-2024
Table 11 Forecast Retail Sales of Coffee by Category: % Volume Growth 2019-2024
Table 12 Forecast Retail Sales of Coffee by Category: % Value Growth 2019-2024
Table 13 Forecast Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2019-2024

Hot Drinks in Belgium - Industry Overview

EXECUTIVE SUMMARY

Foodservice volume sales increase at the expense of retail sales
Premiumisation affects both tea and coffee
Private label leads, although international players follow closely
Product innovation aims to maintain growth
Retail volume decline and value growth, but performances vary widely

MARKET DATA

Table 14 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2014-2019
Table 15 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2014-2019
Table 16 Retail Sales of Hot Drinks by Category: Volume 2014-2019
Table 17 Retail Sales of Hot Drinks by Category: Value 2014-2019
Table 18 Retail Sales of Hot Drinks by Category: % Volume Growth 2014-2019
Table 19 Retail Sales of Hot Drinks by Category: % Value Growth 2014-2019
Table 20 Foodservice Sales of Hot Drinks by Category: Volume 2014-2019
Table 21 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2014-2019
Table 22 Total Sales of Hot Drinks by Category: Total Volume 2014-2019
Table 23 Total Sales of Hot Drinks by Category: % Total Volume Growth 2014-2019
Table 24 NBO Company Shares of Hot Drinks: % Retail Value 2015-2019
Table 25 LBN Brand Shares of Hot Drinks: % Retail Value 2016-2019
Table 26 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2014-2019
Table 27 Retail Distribution of Hot Drinks by Format: % Volume 2014-2019
Table 28 Retail Distribution of Hot Drinks by Format and Category: % Volume 2019
Table 29 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2019-2024
Table 30 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2019-2024
Table 31 Forecast Retail Sales of Hot Drinks by Category: Volume 2019-2024
Table 32 Forecast Retail Sales of Hot Drinks by Category: Value 2019-2024
Table 33 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2019-2024
Table 34 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2019-2024
Table 35 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2019-2024
Table 36 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2019-2024
Table 37 Forecast Total Sales of Hot Drinks by Category: Total Volume 2019-2024
Table 38 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2019-2024

SOURCES

Summary 1 Research Sources

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