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Learn more20 pages, Feb 2018
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Fresh ground coffee pods continued to perform well in 2017 thanks to meeting consumer demand for both convenience and quality. However, although the category recorded strong value gains, volume growth was weaker as pods have now been present in the marketplace for some time, while the sustainability of capsules is increasingly being questioned by consumers.
Although coffee is expected to suffer a decline in retail volume sales over the next few years, mostly due to standard fresh ground coffee, foodservice volume sales are expected to increase as a result of a rising number of coffee bars. While some businesses have been around for some time, their sales are now picking up and they are optimistic about the future.
Consumer health and environmental awareness is improving in Belgium, despite an ongoing discrepancy between Flanders in the north and Wallonia in the south. Belgians are becoming increasingly concerned about sustainability, knowing where products come from and if they are good quality.
Major manufacturers are launching new products in almost all coffee categories. Koffie F Rombouts, continued to perform well in 2017, seeing an increase in sales of its pods, espresso capsules and fresh coffee beans thanks to a focus on more premium products.
Although regular instant standard coffee is performing relatively well, instant coffee mixes is doing better. The success of instant coffee mixes is being driven by new launches such as Douwe Egberts Cappuccino and Latte Macchiato.
Belgians are becoming better informed about the quality and origins of the products they buy. Their willingness to pay more for better quality is increasing.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Coffee industry in Belgium with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Coffee industry in Belgium, our research will save you time and money while empowering you to make informed, profitable decisions.
The Coffee in Belgium market research report includes:
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Why buy this report?
This industry report originates from Passport, our Hot Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.