The coffee category is expected to record a further decrease in retail volume sales over the forecast period as the switch from fresh ground coffee to coffee pods or coffee beans becomes more popular. In addition, consumers’ lifestyles will become increasingly busy, leading them to spend more time out the house.
Following the entry of private label into the coffee pods category, the category is becoming more mature and will record relatively slow growth rates. This is true both in terms of value sales and volume sales since the cheaper prices of private label will reduce value growth whilst the greater consumer base makes it harder to achieve dynamic volume.
The range of more sustainable coffee products in Belgian supermarkets is rising and will continue to increase in the forecast period. It should be noted however that the growth in sustainable coffee options is being triggered by manufacturers and not by demands from Belgian consumers.
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Understand the latest market trends and future growth opportunities for the Coffee industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Coffee industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.See All of Our Definitions
This report originates from Passport, our Coffee research and analysis database.
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