Whilst New Zealanders have returned to local cafés and the pleasures of eating out, foodservice consumption of coffee is not expected to return to the pre-pandemic level until right at the end of the forecast period, in 2027, partly due to the large cohort of New Zealanders who plan to continue working from home. Consumption occasions such as lunch breaks, coffee-runs, and morning commutes will continue to occur at far lower levels than during the pre-pandemic period.
As New Zealanders continue to spend more time at home, those who have yet to purchase their own coffee machine will be increasingly keen to make an investment. This will serve to shift sales even further away from instant coffee and towards fresh coffee over the forecast period.
The average unit price of coffee (per cup) is set to increase from 28 cents in 2022 to 33 cents in 2027. Some of this rise will be due to the gradual drifting of the category away from instant coffee (which has a per cup unit price of 21 cents in 2022), to fresh coffee (which has a per cup unit price of 55 cents).
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This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.See All of Our Definitions
This report originates from Passport, our Coffee research and analysis database.
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