Foodservice volume sales are expected to continue their recovery in the early forecast period, with cafés and specialist coffee shops likely to see greater footfall. Nevertheless, foodservice volume sales are expected to return to decline from 2026, and are not expected to return to the pre-pandemic level at any point in the forecast period, with some consumers expected to continue working from home or following hybrid, more flexible working patterns.
Overall retail volume sales of coffee are expected to see slight decline in the forecast period, along with the falling population and the ageing consumer base. However, as people’s lives became more concentrated at home during the pandemic, and this has continued, there has been growing demand for quality coffee, supporting the growth of fresh coffee beans.
As a cross-industry trend, awareness of sustainability is growing rapidly. Although Japanese consumers are considered to be less conscious in terms of sustainability than the global average, the trend is gradually gaining momentum.
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Understand the latest market trends and future growth opportunities for the Coffee industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.See All of Our Definitions
This report originates from Passport, our Coffee research and analysis database.
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