There are several converging trends which suggest that the average unit price for coffee is likely to remain high during the forecast period, at least in the short term. Premiumisation is one key factor which will keep on supporting relatively high prices.
Premiumisation trends will be particularly important for growth and development in hard pods over the forecast period. Most private label ranges for Nespresso-compatible pods have made or will make the switch from plastic cups to aluminium pods.
The outlook for soft pods remains negative and a further decline in volume sales is likely, with only marginally positive growth predicted from mid-forecast period onwards. Soft pods is now reaching a critical stage where it does not make economic sense for retailers to provide distribution to brands other than Senseo and private label alternatives.
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Understand the latest market trends and future growth opportunities for the Coffee industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.See All of Our Definitions
This report originates from Passport, our Coffee research and analysis database.
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