The pandemic boosted both sales of fully automated coffee machines and fresh coffee beans as Germans attempted to recreate the café experience at home. While there is likely to be a further return to foodservice with predictions for the full recovery of coffee sales through the latter channel over the forecast period, the trend for home consumption of fresh coffee beans is likely to remain relevant in the coming years.
Although prices of coffee are set to continue rising over the forecast period, sustainability will remains at the forefront of consumer trends. There is a growing concern amongst Germans regarding sustainable coffee farming in addition to the footprint of transport or even packaging waste, which is particularly relevant for coffee pods.
As hard seltzers entered Germany over the review period and now iced tea is gaining in popularity, the development of “hard coffee” can be considered a consequence of this trend. As local consumers increasingly experiment with cold brew coffee at home, there is a rising trend to prepare coffee cocktails.
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Understand the latest market trends and future growth opportunities for the Coffee industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.See All of Our Definitions
This report originates from Passport, our Coffee research and analysis database.
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