Executive Summary

Mar 2019
PROSPECTS
Instant coffee volume share within coffee continues to rise

During 2018, instant coffee saw much lower decline than fresh coffee in retail volume terms. Instant coffee actually recorded strong volume growth rates at the beginning of the review period, but then it started to decline in 2016 and the trend continued throughout 2017 and 2018.

Introduction of excise tax and banderoles favours big players

Since new legislation became effective on 1 January 2018, all coffee products with more than 50g net weight are obligated to have a banderole and producers need to pay excise taxes for them. This is having a profound influence on the competitive landscape and the majority of effects are yet to be seen.

Fresh ground coffee pods performs best in 2018

The fastest -growing segment of Serbian coffee in 2018 was fresh ground coffee pods. In fact, this was the only category that saw positive retail volume growth in this year, and that growth was in double digits.

COMPETITIVE LANDSCAPE
Private label is growing, but at a very slow pace

The combined retail value share of private label lines within coffee in Serbia increased slightly in 2018. However, there is not much more room for growth of private label in the country, because consumers are usually strongly attached to their favourite brands and the difference in unit prices that private label coffee has as an advantage will simply not be enough for most consumers to abandon their favourite brands.

Two leading producers are the most active in terms of new product launches

The leading manufacturers within Serbian coffee – Grand Prom and Strauss Adriatic – are, unsurprisingly, the most active in terms of new product launches. This is expected given their financial power and the ability to invest in new launches.

Share of “others” continues to decline

After several years of holding a stable value share, “others” saw its share within coffee decline slightly in 2018 to reach its lowest of the review period. Whereas many smaller players previously grew at the expense of the largest players because they were selling coffee products illegally, new legislation and excise taxes that became effective at the start of the year has already significantly supressed this once very widespread practise, resulting in decline of others’ retail volume and value sales in fresh coffee in 2018.

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Coffee in Serbia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Coffee industry in Serbia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Coffee industry in Serbia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Coffee in Serbia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Coffee in Serbia?
  • What are the major brands in Serbia?
  • How significant is vending in coffee distribution?
  • How does the increasing number of speciality coffee shops impact retail sales of coffee?
  • How are coffee pods performing in Serbia?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

Coffee in Serbia - Category analysis

HEADLINES

PROSPECTS

Instant coffee volume share within coffee continues to rise
Introduction of excise tax and banderoles favours big players
Fresh ground coffee pods performs best in 2018

COMPETITIVE LANDSCAPE

Private label is growing, but at a very slow pace
Two leading producers are the most active in terms of new product launches
Share of “others” continues to decline

CATEGORY DATA

Table 1 Retail Sales of Coffee by Category: Volume 2013-2018
Table 2 Retail Sales of Coffee by Category: Value 2013-2018
Table 3 Retail Sales of Coffee by Category: % Volume Growth 2013-2018
Table 4 Retail Sales of Coffee by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Coffee: % Retail Value 2014-2018
Table 6 LBN Brand Shares of Coffee: % Retail Value 2015-2018
Table 7 Forecast Retail Sales of Coffee by Category: Volume 2018-2023
Table 8 Forecast Retail Sales of Coffee by Category: Value 2018-2023
Table 9 Forecast Retail Sales of Coffee by Category: % Volume Growth 2018-2023
Table 10 Forecast Retail Sales of Coffee by Category: % Value Growth 2018-2023

Hot Drinks in Serbia - Industry Overview

EXECUTIVE SUMMARY

Another year of retail volume decline and retail value growth
Coffee producers adapt to new legislation
Two leading players see value sales increase, but lose value shares
Relatively few new product launches recorded in 2018
Instant coffee and tea to push hot drinks towards positive growth over the forecast period

MARKET DATA

Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2013-2018
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2013-2018
Table 13 Retail Sales of Hot Drinks by Category: Volume 2013-2018
Table 14 Retail Sales of Hot Drinks by Category: Value 2013-2018
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2013-2018
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2013-2018
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2013-2018
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2013-2018
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2014-2018
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2015-2018
Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2013-2018
Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2013-2018
Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2018
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2018-2023
Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2018-2023
Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2018-2023
Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2018-2023
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2018-2023
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2018-2023
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2018-2023
Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2018-2023

SOURCES

Summary 1 Research Sources

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