Coffee prices are expected to increase further during the forecast period due to the uncertain availability of raw materials. Production and transportation costs are also expected to contribute to rising coffee prices going forward.
Fresh ground “Turkish” coffee is expected to record retail volume sales decline over the forecast period due to a declining consumer base. More young and urban consumers are forecast to prefer instant coffee and coffee mixes going forward thanks to their convenience, growing assortment and active promotion.
Leading players are expected to maintain consumers’ interest in coffee though new product development and advertising over the forecast period. Atlantic Grupa, for instance, introduced marketing campaigns and numerous activations, new products and also rebranded existing products to drive sales.
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Understand the latest market trends and future growth opportunities for the Coffee industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.See All of Our Definitions
This report originates from Passport, our Coffee research and analysis database.
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