Coffee in the Czech Republic

PROSPECTS

Czech consumers shifting towards higher quality coffee

With improving economic conditions, Czech consumers are increasingly focusing on quality, as opposed to only price. The growing coffee culture did not only result in a better performance of specialist coffee shops, but also started affecting consumer behaviour in the off-trade.

Fresh ground coffee pods see growth slow

Fresh ground coffee pods once again recorded the most dynamic growth in volume terms in 2018. As a result of Czech consumers spending more on easy-to-use, time-efficient and premium quality products, fresh ground coffee pods have seen growing popularity.

The on-trade provides an opportunity for growth

On-trade coffee sales continued to see healthy volume growth in 2018, despite recent legislative changes. As disposable incomes rise, higher spending in the on-trade has supported the growth of specialist coffee shops.

COMPETITIVE LANDSCAPE

International brands dominate sales

Jacobs Douwe Egberts, Tchibo Praha and Nestlé Cesko continued to dominate the coffee landscape in the Czech Republic in 2018. Domestic producers were not able to achieve a significant value share over the review period.

Lavazza and Segafredo Zanetti benefit from growing demand for premium coffee

Since Czech consumers are willing to pay more for good quality coffee, manufacturers of premium brands have an opportunity to increase their market share. Lavazza saw significant growth in volume sales of Lavazza Cafe Espresso and Lavazza Quality Oro, reflecting the increasing demand for premium coffee and the rising popularity of espresso coffee in the country.

Tchibo continues to strengthen its position

Tchibo Praha increased its value share in 2018. The company focused on supporting the shares of its main brands – Tchibo and Jihlavanka – in the country.

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