Coffee in the Czech Republic

PROSPECTS

Consumers continue to switch towards higher-quality coffee

After the decline in 2018, coffee recovered somewhat to record a slight retail volume increase in 2019, while retail value growth accelerated over the previous year, despite the prevalence of promotions and discounting, especially in instant and standard fresh coffee. With improving economic conditions, Czech consumers are increasingly focusing on quality, as opposed to only price.

Fresh ground coffee pods continues to record strong, albeit slowing, growth

Fresh ground coffee pods once again recorded strong retail volume growth in 2019. As Czech consumers increasingly invest in easy-to-use, time-efficient and premium quality products, fresh ground coffee pods have enjoyed growing popularity.

The on-trade provides an opportunity for growth

On-trade coffee sales continued to record healthy volume growth in 2019, despite recent legislative changes. As disposable incomes rise, higher spending in the on-trade has supported the growth of specialist coffee shops.

COMPETITIVE LANDSCAPE

International brands continue to dominate sales

Jacobs Douwe Egberts, Tchibo Praha and Nestlé Cesko retained their strong hold on the coffee landscape in the Czech Republic in 2019. Domestic producers were not able to achieve a significant value share over the review period.

Starbucks brand is launched by Nestlé Cesko

The major launch in coffee in 2019 was a new range of coffee products under the Starbucks brand by Nestlé Cesko. The new Starbucks range includes fresh coffee beans, fresh ground coffee and fresh ground coffee pods, which available in modern grocery channels.

Country of origin and new flavours becoming increasingly important to consumers

A growing number of coffee consumers are choosing coffee based on its country of origin, which might determine the taste and quality. Within its range of Rarität coffee, Tchibo Praha introduced a new coffee product, Nicaragua Madriz, available in fresh coffee beans and fresh coffee pods.

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