Nigerian coffee consumers prefer milky coffees as, due to local traditions of consumption, consumers are already used to teas and other hot drinks that are generally mixed with milk. Therefore, regular instant coffee mixes is expected to post the fastest growth rate in the forecast period.
Coffee is far from mature in the Nigerian market and the category is growing well from a low base. The rapid expansion of modern retail outlets has led to an increased prevalence and wider availability of coffee products, which is set to support growth during the forecast period.
Falling disposable incomes and poverty are amongst the major threats to the growth of coffee at the start of the forecast period. As increases in manufacturing costs lead to high unit prices and many imported coffee brands become too expensive due to local currency devaluation, consumers are likely to be deterred from purchasing coffee as they focus their reduced spending power on essential products.
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Understand the latest market trends and future growth opportunities for the Coffee industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Coffee industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.See All of Our Definitions
This report originates from Passport, our Coffee research and analysis database.
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