Executive Summary

Mar 2019
PROSPECTS
Regular instant coffee mixes set to see the fastest volume growth

Regular instant coffee mixes is expected to post the fastest retail volume sales growth over the forecast period. Growth is set to be driven by the convenience of 3-in-1 premixes, as consumers find added value in these coffee, milk and sugar products.

Coffee culture is predicted to grow

The demand for fresh coffee continues to benefit from the spreading coffee culture across Nigeria. This is partly driven by changing lifestyles, with middle-income consumers working in formal industries increasingly embracing Western cultural norms and consumption habits.

Local players might emerge as coffee farming conditions improve

The government is discussing ways to break away from the national economy’s oil dependency. This is leading to increased calls for investment in local coffee farms to boost domestic production and increase the local offer.

COMPETITIVE LANDSCAPE
Nestlé Nigeria dominates coffee

Nestlé Nigeria dominated coffee throughout the review period. The company benefits from the popularity of Nescafé, which has become a household name in Nigeria.

Coffee shops gain momentum across major cities

The rising interest in coffee among Nigerian consumers has seen an increasing number of coffee shops open across major cities. From Café Neo to Vestar Coffee, upmarket coffee shops are often located in or close to shopping centres, where they can easily reach their target audience.

FMCG Distribution bets on differentiation

FMCG Distribution has gained momentum in regular instant standard coffee with its Richmond brand. The company has increased its market penetration, with its range sold across leading chained grocery retailers.

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Coffee in Nigeria

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Overview

Discover the latest market trends and uncover sources of future market growth for the Coffee industry in Nigeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Coffee industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Coffee in Nigeria market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Coffee in Nigeria?
  • What are the major brands in Nigeria?
  • How significant is vending in coffee distribution?
  • How does the increasing number of speciality coffee shops impact retail sales of coffee?
  • How are coffee pods performing in Nigeria?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

Coffee in Nigeria - Category analysis

HEADLINES

PROSPECTS

Regular instant coffee mixes set to see the fastest volume growth
Coffee culture is predicted to grow
Local players might emerge as coffee farming conditions improve

COMPETITIVE LANDSCAPE

Nestlé Nigeria dominates coffee
Coffee shops gain momentum across major cities
FMCG Distribution bets on differentiation

CATEGORY DATA

Table 1 Retail Sales of Coffee by Category: Volume 2013-2018
Table 2 Retail Sales of Coffee by Category: Value 2013-2018
Table 3 Retail Sales of Coffee by Category: % Volume Growth 2013-2018
Table 4 Retail Sales of Coffee by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Coffee: % Retail Value 2014-2018
Table 6 LBN Brand Shares of Coffee: % Retail Value 2015-2018
Table 7 Forecast Retail Sales of Coffee by Category: Volume 2018-2023
Table 8 Forecast Retail Sales of Coffee by Category: Value 2018-2023
Table 9 Forecast Retail Sales of Coffee by Category: % Volume Growth 2018-2023
Table 10 Forecast Retail Sales of Coffee by Category: % Value Growth 2018-2023

Hot Drinks in Nigeria - Industry Overview

EXECUTIVE SUMMARY

Hot drinks benefits from improved market conditions
Coffee culture emerges across major cities
Competition intensifies as manufacturers shake off the economic crisis
Marketing and distribution over new product development
Growing demand for hot drinks

MARKET DATA

Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2013-2018
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2013-2018
Table 13 Retail Sales of Hot Drinks by Category: Volume 2013-2018
Table 14 Retail Sales of Hot Drinks by Category: Value 2013-2018
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2013-2018
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2013-2018
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2013-2018
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2013-2018
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2014-2018
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2015-2018
Table 23 Retail Distribution of Hot Drinks by Format: % Volume 2013-2018
Table 24 Retail Distribution of Hot Drinks by Format and Category: % Volume 2018
Table 25 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2018-2023
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2018-2023
Table 27 Forecast Retail Sales of Hot Drinks by Category: Volume 2018-2023
Table 28 Forecast Retail Sales of Hot Drinks by Category: Value 2018-2023
Table 29 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2018-2023
Table 31 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2018-2023
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 33 Forecast Total Sales of Hot Drinks by Category: Total Volume 2018-2023
Table 34 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2018-2023

SOURCES

Summary 1 Research Sources

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