Over the forecast period, coffee will see continued retail volume growth mainly due to the stable performance of standard fresh ground coffee, which is the largest single coffee range and serves as a basis to prepare locally popular Turkish coffee which some call Macedonian coffee. Convenience will be the key driver of this, especially for product areas such as instant coffee.
Given the current level of development, North Macedonia is set to witness continued penetration of fresh ground coffee pods in the coming years. Dolce Gusto and Nespresso capsules (as well as compatibles pods) will dominate, and new brands and products will increasingly enter the market.
Premiumisation trend will continue to grow and boost the demand for smaller speciality coffee brands. In fact, coffee producers will likely focus on the smaller product areas that have been gaining momentum in recent years.
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Understand the latest market trends and future growth opportunities for the Coffee industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.See All of Our Definitions
This report originates from Passport, our Coffee research and analysis database.
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