Total coffee volume is set to show an ongoing decrease over the forecast period. The category is highly mature and, now the era of the pandemic has passed, sales patterns will once again return to normal levels.
As the leading trend for the past few years, sustainability will continue to drive the direction of activities in coffee. As noted, environmental and ethical issues are becoming of increasing importance for consumers, thus players will continue to adapt to these trends over the forecast period.
Competition within coffee is fierce, especially between the top three brands – Gevalia (Jacobs Douwe Egberts SE AB), Arvid Nordquist (Arvid Nordquist HAB), and Zoégas (Nestlé Sverige AB), all of whom are fewer than five decimal point shares apart (in brand terms). In company terms, the dynamic is the same, albeit with a tighter margin between the three (in volume terms).
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Understand the latest market trends and future growth opportunities for the Coffee industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.See All of Our Definitions
This report originates from Passport, our Coffee research and analysis database.
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