Coffee drinkers worried about the impact of COVID-19 on their coffee supply took to hoarding at the start of 2020. Sales of premium coffees, such as organic coffee and coffee pods, are performing particularly strongly.
Online shopping has seen an increase in volume sales, as e-commerce becomes an increasingly important distribution channel, with consumers seeking to avoid visiting busy shops and spreading the virus. The Speciality Coffee association of Ireland reported that some of their members have recorded a 1800% growth in their online sales channel in Q2 2020.
Fresh ground coffee pods, have become hugely popular amongst Irish coffee drinkers in 2020. Thanks to increased sophistication of Irish coffee drinkers, fresh ground coffee pods are increasingly mainstream.
Organic coffee and all fair-trade associated brands will continue to reap the rewards of being perceived as better for the environment, and are likely to continue to perform strongly into the forecast period. For example, biodegradable pods are likely to be extremely popular in the forecast period, as there is growing consciousness amongst Irish consumers of the sustainability of the products they consume, with plastic and other non-biodegradable products being particularly contentious.
Due to increased operational costs for both on and off-trade, unit price is expected to continue to rise into the forecast period. Irish consumers have traditionally shown a willingness to accept increased costs for their favourite products, meaning retail volume sales are not expected to be hit too hard by the increasing prices.
Next generation service methods are likely to be an important part of the coffee landscape in 2021 and beyond. Cloud based ordering methods which will enable consumers to socially distance while queuing for a takeaway coffee will enable the chains that adopt such technologies to win share.
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Understand the latest market trends and future growth opportunities for the Coffee industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Coffee industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Coffee research and analysis database.
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