Coffee pods became hugely popular amongst Irish coffee drinkers over the review period and will continue to show solid value sales growth over the forecast period.
Younger generations of Irish consumers are particularly health conscious and very likely to drive demand for new trends they have experienced abroad.
Ireland’s economy has boomed in recent years with Irish workers spending longer hours than the majority of their EU counterparts in the office. As a result, coffeehouses have begun to tailor their offerings to their customers’ lifestyles.
Leading players in the increasingly popular coffee pods segment have been extremely active from an environmental perspective. Anxious that all plastic-containing and associated products such as aluminium are very likely to be hit by significant environmental levies due to environmentalist campaigning, Nespresso has tried to maintain its dominant position through environmentally friendly initiatives.
Bewleys has responded to growing environmental concerns by launching the first fully compostable coffee pods in Ireland in 2018. Its pods are compatible with all leading Nespresso machines; starting at EUR3.
Despite the category being dominated by the larger brands again in 2018, private label continued to make inroads across all categories. Irish consumers have a lot more disposable income and do tend to prefer premium products, but the recent recession has left an indelible mark on the Irish consumer psyche; this is increasingly evident in their product choices and is particularly evident, for example, in the rapidly growing coffee pods category.
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This industry report originates from Passport, our Hot Drinks market research database.