Over the forecast period, volume and value sales are set to decline for retail channels while on-trade keeps growing strongly. This is due to gastronomy, tourism and consumer behaviour gradually returning to a pre-COVID-19 state.
On-going trends set to shape the coffee landscape include fair trade, premiumisation, organic and speciality products. These will impact future sales.
Challenging growth across the forecast period will be competition from alternative hot drinks such as various teas and other hot drinks, including mushroom coffees or vegetable brews like chicory root coffee. In addition, other forms of coffee will challenge sales, particularly in the summer, with the growing popularity of RTD coffees and cold brews impacting hot coffee sales.
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This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.See All of Our Definitions
This report originates from Passport, our Coffee research and analysis database.
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