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Learn more20 pages, Feb 2018
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Coffee recorded positive retail current value growth in 2017 amidst weaker demand. The ongoing fall in coffee volume sales in Austria can be attributed to two factors.
Against this backdrop, manufacturers have come to rely on rising unit prices to achieve stronger value sales. There are two reasons as to why unit prices are continuing to rise.
Austria remains a country with a strong coffee culture, with a sizeable share of households willing to spend substantial amounts on high-quality coffee. This is reflected in the fact that more than one-third of households own an espresso machine.
Coffee in Austria in 2017 continued to be led by the local subsidiaries of three large international manufacturers, namely Tchibo-Eduscho (Austria), Nestlé Österreich and Jacobs Douwe Egberts AT, which together accounted for around one half of value sales.
Coffee remained one of the most promotion-intensive fmcg categories in Austria in 2017, with around 40% of all coffee bought on promotion. A key reason for this is that coffee is frequently used by large grocery retailers to encourage customers into their stores.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Coffee industry in Austria with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Coffee industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.
The Coffee in Austria market research report includes:
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This industry report originates from Passport, our Hot Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.