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Country Report

Coffee in

Coffee in Austria

20 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Coffee suffering from weaker demand

Coffee recorded positive retail current value growth in 2017 amidst weaker demand. The ongoing fall in coffee volume sales in Austria can be attributed to two factors.

Premiumisation supports value growth

Against this backdrop, manufacturers have come to rely on rising unit prices to achieve stronger value sales. There are two reasons as to why unit prices are continuing to rise.

Espresso machine sales imply future demand for fresh coffee beans

Austria remains a country with a strong coffee culture, with a sizeable share of households willing to spend substantial amounts on high-quality coffee. This is reflected in the fact that more than one-third of households own an espresso machine.

COMPETITIVE LANDSCAPE

Big three continue to lead the category

Coffee in Austria in 2017 continued to be led by the local subsidiaries of three large international manufacturers, namely Tchibo-Eduscho (Austria), Nestlé Österreich and Jacobs Douwe Egberts AT, which together accounted for around one half of value sales.

Coffee still one of the most promotion-intensive fmcg categories

Coffee remained one of the most promotion-intensive fmcg categories in Austria in 2017, with around 40% of all coffee bought on promotion. A key reason for this is that coffee is frequently used by large grocery retailers to encourage customers into their stores.

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Samples

Coffee Market Sample Report Coffee Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Coffee industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Coffee industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Coffee in Austria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Coffee in Austria?
What are the major brands in Austria?
How significant is vending in coffee distribution?
How does the increasing number of speciality coffee shops impact retail sales of coffee?
How are coffee pods performing in Austria?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

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Coffee in Austria - Category analysis

HEADLINES

PROSPECTS

Coffee suffering from weaker demand

Premiumisation supports value growth

Espresso machine sales imply future demand for fresh coffee beans

COMPETITIVE LANDSCAPE

Big three continue to lead the category

Coffee still one of the most promotion-intensive fmcg categories

CATEGORY DATA

Table 1 Retail Sales of Coffee by Category: Volume 2012-2017
Table 2 Retail Sales of Coffee by Category: Value 2012-2017
Table 3 Retail Sales of Coffee by Category: % Volume Growth 2012-2017
Table 4 Retail Sales of Coffee by Category: % Value Growth 2012-2017
Table 5 Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2012-2017
Table 6 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2012-2017
Table 7 NBO Company Shares of Coffee: % Retail Value 2013-2017
Table 8 LBN Brand Shares of Coffee: % Retail Value 2014-2017
Table 9 Forecast Retail Sales of Coffee by Category: Volume 2017-2022
Table 10 Forecast Retail Sales of Coffee by Category: Value 2017-2022
Table 11 Forecast Retail Sales of Coffee by Category: % Volume Growth 2017-2022
Table 12 Forecast Retail Sales of Coffee by Category: % Value Growth 2017-2022
Table 13 Forecast Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2017-2022

Hot Drinks in Austria - Industry Overview

EXECUTIVE SUMMARY

Hot drinks records weaker retail current value growth in 2017 than the review period average

Fresh ground coffee pods losing momentum

Coffee manufacturers continue to dominate hot drinks sales

Transparent sourcing and ethical labelling becoming increasingly important

Positive but modest growth expected in hot drinks thanks to coffee

MARKET DATA

Table 14 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2012-2017
Table 15 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2012-2017
Table 16 Retail Sales of Hot Drinks by Category: Volume 2012-2017
Table 17 Retail Sales of Hot Drinks by Category: Value 2012-2017
Table 18 Retail Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 19 Retail Sales of Hot Drinks by Category: % Value Growth 2012-2017
Table 20 Foodservice Sales of Hot Drinks by Category: Volume 2012-2017
Table 21 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 22 Total Sales of Hot Drinks by Category: Total Volume 2012-2017
Table 23 Total Sales of Hot Drinks by Category: % Total Volume Growth 2012-2017
Table 24 NBO Company Shares of Hot Drinks: % Retail Value 2013-2017
Table 25 LBN Brand Shares of Hot Drinks: % Retail Value 2014-2017
Table 26 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2012-2017
Table 27 Retail Distribution of Hot Drinks by Format: % Volume 2012-2017
Table 28 Retail Distribution of Hot Drinks by Format and Category: % Volume 2017
Table 29 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2017-2022
Table 30 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2017-2022
Table 31 Forecast Retail Sales of Hot Drinks by Category: Volume 2017-2022
Table 32 Forecast Retail Sales of Hot Drinks by Category: Value 2017-2022
Table 33 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 34 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2017-2022
Table 35 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2017-2022
Table 36 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 37 Forecast Total Sales of Hot Drinks by Category: Total Volume 2017-2022
Table 38 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2017-2022

Megatrends

Country Report

Coffee in Austria

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Coffee suffering from weaker demand

Premiumisation supports value growth

Espresso machine sales imply future demand for fresh coffee beans

COMPETITIVE LANDSCAPE

Big three continue to lead the category

Coffee still one of the most promotion-intensive fmcg categories

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Coffee in Austria - Category analysis

HEADLINES

PROSPECTS

Coffee suffering from weaker demand

Premiumisation supports value growth

Espresso machine sales imply future demand for fresh coffee beans

COMPETITIVE LANDSCAPE

Big three continue to lead the category

Coffee still one of the most promotion-intensive fmcg categories

CATEGORY DATA

Hot Drinks in Austria - Industry Overview

EXECUTIVE SUMMARY

Hot drinks records weaker retail current value growth in 2017 than the review period average

Fresh ground coffee pods losing momentum

Coffee manufacturers continue to dominate hot drinks sales

Transparent sourcing and ethical labelling becoming increasingly important

Positive but modest growth expected in hot drinks thanks to coffee

MARKET DATA

SOURCES

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