Due to declining disposable incomes, the forecast period will likely see a shift towards economy brands. Given that unfavourable economic conditions are expected to continue in Morocco, it is likely that the forecast period will see hot drink manufacturers focus on promotional offers and price discounts rather than the development of new products.
While living standards in Morocco continue to rise, they remain lower than those of most Western European countries. Accordingly, Moroccan consumers will likely seek products offering greater value for money.
Sales of coffee will continue to be hampered by the popularity of artisanal coffee, which still enjoys strong distribution across the whole kingdom, especially in Souk locations. Unpackaged coffee is less expensive than packaged offerings, and budget-squeezed consumers tend to give more importance to quantity than quality.
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Understand the latest market trends and future growth opportunities for the Coffee industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Coffee industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.See All of Our Definitions
This report originates from Passport, our Coffee research and analysis database.
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