Fresh coffee beans are expected to show the fastest volume growth over the forecast period due to the growing demand for larger pack sizes and the increasing consumer interest in the quality and flavour of coffee. Estonians will continue to be willing to purchase coffee products that offer a superior flavour experience, to the detriment of instant coffee, as many consumers perceive instant coffee to offer low quality and an inferior taste.
Standard fresh ground coffee is also set to record further growth, registering the second-fastest volume increase over the forecast period, thanks to the demand for products that offer a superior and richer flavour experience. Fresh ground coffee pods should see the highest growth in the category, albeit from a lower base than standard fresh ground coffee, offering consumers convenience as well as a café-like experience at home.
Instant coffee, meanwhile, is expected to register further volume decline over the course of the forecast period as consumers are looking for more natural beverages. Instant coffee has a high content of dyes, flavourings, preservatives and acidity, which can negatively impact health, as well as a low content of ground coffee.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Coffee industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Coffee industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.See All of Our Definitions
This report originates from Passport, our Coffee research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!