The instant coffee market in Tunisia is seeing an increasing number of operating brands from year to year, both local and imported. Nescafé is the market leader and is expected to maintain this position during the forecast period.
Fresh coffee is the largest coffee category in the Tunisian market, accounting for more than 95% of total coffee sales. This category is still monopolised by the Office of Commerce, which handles imports and also distribution for suppliers.
The demand for fresh ground coffee pods is growing, with the category putting in a strong performance during the review period. Capsule coffee machines are sold everywhere, which confirms the great demand for such products.
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This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.See All of Our Definitions
This report originates from Passport, our Coffee research and analysis database.
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