Coffee in Tunisia

PROSPECTS

Coffee remains Tunisian consumer tradition and benefits from modernisation of both foodservice and retail channels

Coffee benefits from the development of modern retail channels, along with consumer foodservice. Coffee in Tunisia enjoys widespread popularity, and the majority of the population consume it on a daily basis.

Fresh ground coffee pods gain popularity with young café culture urban consumers

Tunisian coffee is seeing changes in consumption patterns. Consumption is rising as consumers’ habits change, mainly in urban areas.

Coffee consumption rate masked by Libyan wholesalers and smugglers

Tunisia is the only country that subsidises coffee. The subsidised prices offered in Tunisia are attractive to Libyans, and they buy large quantities of coffee to bring home.

COMPETITIVE LANDSCAPE

Leading coffee players focus on media and marketing to attract young, tech-savvy, affluent consumer base

Leading companies, including ongoing coffee leader Société Café Bondin, continue to focus more on marketing activities rather than investing in new products. Leading players are turning to social media to attract more consumers, especially younger generations, and overall improve their performance within the category.

Société Café Bondin remains undisputed leader in coffee and fresh coffee, thanks to its long-standing reputation

Société Café Bondin continues to be the undisputed leader in both coffee and fresh coffee in Tunisia. It offers a wide range of brands such as Café Bondin Pur Turc, Café Bondin Aroma, and Café Ben Yedder Moka.

Office du Commerce de la Tunisie maintains monopoly over coffee through Tunisian trade rules on importation

Office du Commerce de la Tunisie (Tunisian Trade Office) has a monopoly on the importation of coffee, resold thereafter to roasting and milling plants and then redistributed in Tunisia. An agreement concluded in 2012 classifies hot drinks in three varieties: Express, Capucin and Direct.

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