Coffee took a hit in 2020, with volume sales down through both retail and foodservice channels. In 2021, the picture was more positive, with double digit retail current value growth.
Kazakhstan is a nation of tea drinkers but coffee is growing in popularity. People who have spent time in Western countries such as the US or Western Europe as well as Turkey and who have consequently developed a taste for coffee, are driving this growth.
Coffee in Kazakhstan continued to be dominated by leading multinational players, with the top three multinationals accounting for well over three-quarters of value share. The top three are Jacobs Douwe Egberts, WellDis with MacCoffee (Food Empire Holdings) and Nestlé, offering instant coffee brand Nescafé.
The outlook for coffee is positive over the forecast period, with healthy constant value and volume growth predicted. Fresh coffee will outperform instant coffee, both in terms of value and volume growth, as coffee consumers become increasingly sophisticated, and this growth will be driven by middle- and higher-income consumers.
Local consumers are becoming increasingly interested in higher quality coffee due to their experience of trying new flavours and formats in the increasing number of specialist coffee shops emerging in the country, which is leading to a significant coffee culture. The expansion of modern grocery retailers in Kazakhstan is also supporting growing sales of fresh ground coffee, as they continue to widen their range of high-quality brands to address the increasing demand.
If remote working becomes a long-term trend, then it will provide growth potential across several channels. The independent small grocer in the local neighbourhood should benefit from more people working at home.
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Understand the latest market trends and future growth opportunities for the Coffee industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Coffee industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Coffee
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.
This report originates from Passport, our Coffee research and analysis database.
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