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Instant coffee dominates volume and value sales of coffee, because Kazakhstanis find it affordable and convenient to prepare. In 2017, as price was important to most consumers, instant coffee benefited from the many low-end and mid-range brands offered.
Coffee culture is widening, especially in large towns such as Almaty and Astana, where consumers have higher disposable incomes and are more acquainted with European culture. It is aided by the growing number of coffee chains, including Starbucks, Costa Coffee, Angel In Us, Travelers’ Coffee and other local coffee cafés.
Despite Kazakhstanis’ limited acquaintance with coffee, amid the strong tradition of tea consumption, they consider fresh coffee to be healthier and safer than instant coffee, due to perceiving it as natural. In 2017, fresh coffee was minimal within coffee overall.
Coffee in Kazakhstan is import-dependent, with very little local production. Most imports are from Russia, Italy and Germany.
In 2017, new product launches saw moderate development, existing brands maintained their performances. There was no emergence of new players in 2017.
Many coffee brands are supported by advertisements on TV, the internet, and store billboards, and in retail outlets to increase awareness and appeal to consumers. Advertising focuses on product positioning such as energy boosting or mood enhancing, which is important to consumers with hectic lives.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Coffee industry in Kazakhstan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Coffee industry in Kazakhstan, our research will save you time and money while empowering you to make informed, profitable decisions.
The Coffee in Kazakhstan market research report includes:
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This industry report originates from Passport, our Hot Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.