Over the forecast period, coffee will register moderate retail constant value and volume growth. Population growth will support volume sales.
Fresh coffee will register significantly higher volume growth than instant coffee, though a very small base and instant coffee will continue to dominate in terms of volume sales. The growth in fresh coffee is being driven by foodservice channels, where consumers have access to different coffee formats such as cappuccino, as well as different flavours.
Fresh ground coffee pods are a product area with potential for growth, especially in value terms. Returning emigrants with Western habits, along with the expatriate population, will drive value sales of coffee pods.
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This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.See All of Our Definitions
This report originates from Passport, our Coffee research and analysis database.
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