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Country Report

Coffee in

Coffee in Kazakhstan

18 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Continuing popularity of instant coffee

Instant coffee dominates volume and value sales of coffee, because Kazakhstanis find it affordable and convenient to prepare. In 2017, as price was important to most consumers, instant coffee benefited from the many low-end and mid-range brands offered.

Growing coffee culture

Coffee culture is widening, especially in large towns such as Almaty and Astana, where consumers have higher disposable incomes and are more acquainted with European culture. It is aided by the growing number of coffee chains, including Starbucks, Costa Coffee, Angel In Us, Travelers’ Coffee and other local coffee cafés.

Positive prospects for fresh coffee

Despite Kazakhstanis’ limited acquaintance with coffee, amid the strong tradition of tea consumption, they consider fresh coffee to be healthier and safer than instant coffee, due to perceiving it as natural. In 2017, fresh coffee was minimal within coffee overall.

COMPETITIVE LANDSCAPE

International players dominate

Coffee in Kazakhstan is import-dependent, with very little local production. Most imports are from Russia, Italy and Germany.

Developments

In 2017, new product launches saw moderate development, existing brands maintained their performances. There was no emergence of new players in 2017.

Marketing campaigns will drive sales

Many coffee brands are supported by advertisements on TV, the internet, and store billboards, and in retail outlets to increase awareness and appeal to consumers. Advertising focuses on product positioning such as energy boosting or mood enhancing, which is important to consumers with hectic lives.

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Coffee Market Sample Report Coffee Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Coffee industry in Kazakhstan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Coffee industry in Kazakhstan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Coffee in Kazakhstan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Coffee in Kazakhstan?
What are the major brands in Kazakhstan?
How significant is vending in coffee distribution?
How does the increasing number of speciality coffee shops impact retail sales of coffee?
How are coffee pods performing in Kazakhstan?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

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Coffee in Kazakhstan - Category analysis

HEADLINES

PROSPECTS

Continuing popularity of instant coffee

Growing coffee culture

Positive prospects for fresh coffee

COMPETITIVE LANDSCAPE

International players dominate

Developments

Marketing campaigns will drive sales

CATEGORY DATA

Table 1 Retail Sales of Coffee by Category: Volume 2012-2017
Table 2 Retail Sales of Coffee by Category: Value 2012-2017
Table 3 Retail Sales of Coffee by Category: % Volume Growth 2012-2017
Table 4 Retail Sales of Coffee by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Coffee: % Retail Value 2013-2017
Table 6 LBN Brand Shares of Coffee: % Retail Value 2014-2017
Table 7 Forecast Retail Sales of Coffee by Category: Volume 2017-2022
Table 8 Forecast Retail Sales of Coffee by Category: Value 2017-2022
Table 9 Forecast Retail Sales of Coffee by Category: % Volume Growth 2017-2022
Table 10 Forecast Retail Sales of Coffee by Category: % Value Growth 2017-2022

Hot Drinks in Kazakhstan - Industry Overview

EXECUTIVE SUMMARY

Black tea is not challenged by maturity

Hot drinks records a positive performance in 2017

Difficulties for new local manufacturers to enter hot drinks

Moderate performance among new product developments in 2017

Continuous development over the forecast period

MARKET DATA

Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2012-2017
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2012-2017
Table 13 Retail Sales of Hot Drinks by Category: Volume 2012-2017
Table 14 Retail Sales of Hot Drinks by Category: Value 2012-2017
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2012-2017
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2012-2017
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2012-2017
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2012-2017
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2013-2017
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2014-2017
Table 23 Retail Distribution of Hot Drinks by Format: % Volume 2012-2017
Table 24 Retail Distribution of Hot Drinks by Format and Category: % Volume 2016
Table 25 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2017-2022
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2017-2022
Table 27 Forecast Retail Sales of Hot Drinks by Category: Volume 2017-2022
Table 28 Forecast Retail Sales of Hot Drinks by Category: Value 2017-2022
Table 29 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2017-2022
Table 31 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2017-2022
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 33 Forecast Total Sales of Hot Drinks by Category: Total Volume 2017-2022
Table 34 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2017-2022

Megatrends

Country Report

Coffee in Kazakhstan

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Continuing popularity of instant coffee

Growing coffee culture

Positive prospects for fresh coffee

COMPETITIVE LANDSCAPE

International players dominate

Developments

Marketing campaigns will drive sales

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Coffee in Kazakhstan - Category analysis

HEADLINES

PROSPECTS

Continuing popularity of instant coffee

Growing coffee culture

Positive prospects for fresh coffee

COMPETITIVE LANDSCAPE

International players dominate

Developments

Marketing campaigns will drive sales

CATEGORY DATA

Hot Drinks in Kazakhstan - Industry Overview

EXECUTIVE SUMMARY

Black tea is not challenged by maturity

Hot drinks records a positive performance in 2017

Difficulties for new local manufacturers to enter hot drinks

Moderate performance among new product developments in 2017

Continuous development over the forecast period

MARKET DATA

SOURCES

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