Over the forecast period, coffee will register moderate retail constant value and volume growth. Population growth will support volume sales.
Fresh coffee will register significantly higher volume growth than instant coffee, though a very small base and instant coffee will continue to dominate in terms of volume sales. The growth in fresh coffee is being driven by foodservice channels, where consumers have access to different coffee formats such as cappuccino, as well as different flavours.
Fresh ground coffee pods are a product area with potential for growth, especially in value terms. Returning emigrants with Western habits, along with the expatriate population, will drive value sales of coffee pods.
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Understand the latest market trends and future growth opportunities for the Coffee industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Coffee
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.
See All of Our DefinitionsThis report originates from Passport, our Coffee research and analysis database.
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