Coffee is by far the most popular type of hot drink in Guatemala, being consumed daily by adults of all ages and income levels. The strength of the local coffee-drinking culture is reflected in the extensive variety of brands and product types available across all price segments.
Over the forecast period, fresh ground coffee pods is expected to be the most dynamic category in retail volume growth terms. Whilst growth rates will be skewed by the emergence of sales from a comparatively low base, the category will continue to benefit from increasing appreciation for the convenience of this format, particularly among urban consumers with busy lifestyles.
Nestlé is expected to record further growth in the coffee market in Guatemala in value terms over the forecast period as it continues to invest strongly in marketing, promotions and distribution. The global player has a strong strategy of protecting its leading participation in the country.
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Understand the latest market trends and future growth opportunities for the Coffee industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Coffee industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.See All of Our Definitions
This report originates from Passport, our Coffee research and analysis database.
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