Rising coffee prices is expected to negatively impact retail volume sales at the start of the forecast period. Consumers will remain highly price sensitive and will look for cheaper and more affordable brands.
On-trade coffee volumes are expected to face a strong recovery in 2023 and beyond. Foodservice was hit hard by the COVID-19 restrictions in 2020 and so volume sales remained below pre-pandemic levels in 2022.
The incumbent major coffee players are expected to put a heavy emphasis on novelties to stimulate consumers’ interest in the forecast period. New product developments such as this will keep consumers engaged, particularly in instant coffee where a large number of novelties will be seen.
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This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.See All of Our Definitions
This report originates from Passport, our Coffee research and analysis database.
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