Coffee is expected to register moderate-to-good retail volume and strong retail value (constant 2022 prices) growth over the forecast period as the modernisation and urbanisation trends grow in Pakistan. Marketing and price promotions in support of major brands, including Nescafé, are expected to stimulate awareness and sales for all types of coffee.
Local consumers are slowly acquiring the taste of coffee and shifting from tea to coffee drinking. Young consumers are set to continue to drive this trend in the forecast period.
In 2022, a ban on the import of all non-essential, luxury goods in Pakistan, lasting three months, led to unit price increases. After the removal of the ban, the government announced an increase in the tax on coffee and related products.
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Understand the latest market trends and future growth opportunities for the Coffee industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Coffee industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.See All of Our Definitions
This report originates from Passport, our Coffee research and analysis database.
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