Multiple factors are driving up costs in the coffee landscape, with supply issues and economic uncertainty impacting consumers. Given the surge in the prices of green coffee, harvesting issues due to droughts, as well as rising costs and labour shortages, coffee prices are rising, and this is set to continue across the forecast period.
Fresh-ground coffee pods will contribute to value growth in coffee over the coming years, with the forecast period offering strong opportunities for substantial growth in sales. With the category offering impressive potential for sales growth, several of the country's major chained supermarkets are in the process of expanding the amount of shelf space they dedicate to fresh ground coffee pods.
One of the most important areas of development in coffee during the forecast period is expected to relate to low consumer awareness of decaffeinated coffee, with manufacturers keen to address the various misconceptions that continue to surround decaffeinated coffee among the Colombian population. Decaffeinated instant coffee is likely to be the main focus of such initiatives, in particular, the fact that local consumers are largely unaware that some brands that produce decaffeinated coffee make use of technically elaborate and costly decaffeinated processes to ensure a higher quality product.
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Understand the latest market trends and future growth opportunities for the Coffee industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Coffee industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Coffee
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.
See All of Our DefinitionsThis report originates from Passport, our Coffee research and analysis database.
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