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Country Report

Coffee in

Coffee in the US

20 pages, Mar 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Growth in fresh ground coffee pods is slowest in recent history

For the past several years the growth of fresh ground coffee pods has been enough to compensate for declining retail sales in other coffee formats. However, pod growth rates are now a fraction of what they were in the recent past as the category has matured.

New push for functionality

Many new studies have appeared in recent years indicating that regular coffee consumption has a number of positive health effects, including reduced risk of diabetes, liver cirrhosis and even depression. The industry has been quick to seize upon this at a time when health and wellness concerns are increasingly shaping consumer buying behaviour.

Coffee goes into the cold

While traditional coffee formats are in decline, cold coffee/RTD coffee, tracked under soft drinks, is gaining ground. Cold brew continues to gain a greater share of foodservice, RTD and even at-home occasions, with newer formats such as nitro also becoming more prominent.

COMPETITIVE LANDSCAPE

Nestlé becomes the leading player in retail coffee

Because the American aversion to instant coffee has limited Nescafé’s importance and the Keurig system has blocked Nespresso from becoming the leading pod coffee format, Nestlé has in the past played a much less significant role in coffee in the US than in almost any other major global coffee market. This changed in 2018 with a multi-billion dollar deal with Starbucks that saw Nestlé gain the rights to use the coffee chain’s well-known brand name to sell retail coffee products.

Keurig looks beyond pods by joining with Dr Pepper

While Nestlé expanded its presence in US coffee by joining together with Starbucks, its major global rival JAB Holdings engineered a deal that merged Keurig Green Mountain Inc with the Dr Pepper Snapple Group, forming Keurig Dr Pepper Inc. Keurig’s leadership has signalled that the company will target new coffee occasions, likely as a response to its stagnant sales of fresh ground coffee pods.

Mainstream brand Folgers launches a premium spin-off

Folgers remains one of the most important brands in US coffee, although it has struggled to stay relevant to younger coffee drinkers and sales have been in constant decline. The JM Smucker Co sought to reverse that in 2018 by debuting a new, premium line of Folgers coffees known as 1850, designed to win back the younger consumers who have been abandoning the flagship brand for higher-end products.

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Coffee Market Sample Report Coffee Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Coffee industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Coffee industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Coffee in USA market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Coffee in USA?
What are the major brands in USA?
How significant is vending in coffee distribution?
How does the increasing number of speciality coffee shops impact retail sales of coffee?
How are coffee pods performing in USA?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

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Coffee in the US - Category analysis

HEADLINES

PROSPECTS

Growth in fresh ground coffee pods is slowest in recent history

New push for functionality

Coffee goes into the cold

COMPETITIVE LANDSCAPE

Nestlé becomes the leading player in retail coffee

Keurig looks beyond pods by joining with Dr Pepper

Mainstream brand Folgers launches a premium spin-off

CATEGORY DATA

Table 1 Retail Sales of Coffee by Category: Volume 2013-2018
Table 2 Retail Sales of Coffee by Category: Value 2013-2018
Table 3 Retail Sales of Coffee by Category: % Volume Growth 2013-2018
Table 4 Retail Sales of Coffee by Category: % Value Growth 2013-2018
Table 5 Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2013-2018
Table 6 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2013-2018
Table 7 NBO Company Shares of Coffee: % Retail Value 2014-2018
Table 8 LBN Brand Shares of Coffee: % Retail Value 2015-2018
Table 9 Forecast Retail Sales of Coffee by Category: Volume 2018-2023
Table 10 Forecast Retail Sales of Coffee by Category: Value 2018-2023
Table 11 Forecast Retail Sales of Coffee by Category: % Volume Growth 2018-2023
Table 12 Forecast Retail Sales of Coffee by Category: % Value Growth 2018-2023
Table 13 Forecast Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2018-2023

Hot Drinks in the US - Industry Overview

EXECUTIVE SUMMARY

Low growth rates for retail hot drinks as sales of fresh ground coffee pods slow down

Functionality is of growing importance in hot drinks

Wave of expansion by the big players in 2018

There is a shift towards RTD formats

Only moderate prospects for retail growth

MARKET DATA

Table 14 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2013-2018
Table 15 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2013-2018
Table 16 Retail Sales of Hot Drinks by Category: Volume 2013-2018
Table 17 Retail Sales of Hot Drinks by Category: Value 2013-2018
Table 18 Retail Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 19 Retail Sales of Hot Drinks by Category: % Value Growth 2013-2018
Table 20 Foodservice Sales of Hot Drinks by Category: Volume 2013-2018
Table 21 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 22 Total Sales of Hot Drinks by Category: Total Volume 2013-2018
Table 23 Total Sales of Hot Drinks by Category: % Total Volume Growth 2013-2018
Table 24 NBO Company Shares of Hot Drinks: % Retail Value 2014-2018
Table 25 LBN Brand Shares of Hot Drinks: % Retail Value 2015-2018
Table 26 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2013-2018
Table 27 Retail Distribution of Hot Drinks by Format: % Volume 2013-2018
Table 28 Retail Distribution of Hot Drinks by Format and Category: % Volume 2018
Table 29 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2018-2023
Table 30 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2018-2023
Table 31 Forecast Retail Sales of Hot Drinks by Category: Volume 2018-2023
Table 32 Forecast Retail Sales of Hot Drinks by Category: Value 2018-2023
Table 33 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 34 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2018-2023
Table 35 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2018-2023
Table 36 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 37 Forecast Total Sales of Hot Drinks by Category: Total Volume 2018-2023
Table 38 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2018-2023

Megatrends

Country Report

Coffee in the US

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Growth in fresh ground coffee pods is slowest in recent history

New push for functionality

Coffee goes into the cold

COMPETITIVE LANDSCAPE

Nestlé becomes the leading player in retail coffee

Keurig looks beyond pods by joining with Dr Pepper

Mainstream brand Folgers launches a premium spin-off

Samples

Overview

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Table of Contents

Coffee in the US - Category analysis

HEADLINES

PROSPECTS

Growth in fresh ground coffee pods is slowest in recent history

New push for functionality

Coffee goes into the cold

COMPETITIVE LANDSCAPE

Nestlé becomes the leading player in retail coffee

Keurig looks beyond pods by joining with Dr Pepper

Mainstream brand Folgers launches a premium spin-off

CATEGORY DATA

Hot Drinks in the US - Industry Overview

EXECUTIVE SUMMARY

Low growth rates for retail hot drinks as sales of fresh ground coffee pods slow down

Functionality is of growing importance in hot drinks

Wave of expansion by the big players in 2018

There is a shift towards RTD formats

Only moderate prospects for retail growth

MARKET DATA

SOURCES

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