Fresh ground coffee pods was beginning to see a slowdown in the US, before the pandemic brought a surge of consumption into the home. This led to the user base of Keurig (overwhelmingly the most important pod system in the US) expanding far beyond where it was as of 2019.
A focus on supply chains was not something that happened in coffee for the first time ever in 2020. The impact of the third wave and greater social consciousness of consumers meant that the “story” of coffee was already becoming increasingly important even in pre-pandemic times.
The coffee shop in the US has long embraced the idea of being a “third place”, where people can hang out, socialise, study, or just generally exist apart from their home and work lives. Starbucks has announced plans to de-emphasise providing a welcoming “third place” and focus more on optimising for online ordering and pick-up, which is an indicator that this is very much under threat in the future.
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Understand the latest market trends and future growth opportunities for the Coffee industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Coffee
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.
See All of Our DefinitionsThis report originates from Passport, our Coffee research and analysis database.
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