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Learn moreDec 2020
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After a couple of years of slow but stable off-trade volume and current value growth, in 2020 coffee has seen higher growth rates. This is mainly due to the lockdowns in different states at different times of the year to limit the spread of COVID-19.
In recent years, coffee in the US became reliant on coffee shop-driven premiumisation. Consumers, who had rising incomes for the last decade, learned about value-added approaches to coffee at coffee shops, and then brought this increased appreciation for premium coffee into other foodservice and retail occasions.
Due to the tightening of purse strings, in 2020 value-added attributes within coffee have ceased to draw in as many consumers as in previous years. Most of these attributes focus on sustainability, such as Rainforest Alliance and fair trade certifications.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Coffee industry in USA with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Coffee industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.
The Coffee in USA market research report includes:
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This industry report originates from Passport, our Hot Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.