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Country Report

Coffee in

Coffee in the US

21 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Off-trade set to remain flat while the on-trade continues to grow

Over the forecast period growth in the coffee category in the US is anticipated to be driven by the on-trade. American coffee shops and cafés have capitalised on the development of new hot drinks consumption habits.

Premiumisation continues but shows its limitations

US consumers are increasingly turning to premium brewing methods highlighting the natural flavour of beans. This quest for quality is also being seen in the selection of beans.

Slowdown in fresh ground coffee pods continues

Despite ongoing concerns about sustainability, price and quality, fresh ground coffee pods remained the best performing coffee category in 2017 in both current value and volume terms. One major contributor to this development has been a considerable increase in the variety of products available, some of which retail at much lower prices.

COMPETITIVE LANDSCAPE

Instant coffee facing an uphill battle

Instant coffee continued to struggle in 2017 given the continuing challenges posed by perceptions surrounding its quality as well as fierce competition from coffee pods. By appropriating instant coffee’s main advantage of convenience, coffee pods have interfered with instant coffee’s quest to connect with consumers who value speed above all else when making coffee.

Private label gains share in fresh ground coffee pods

In 2017, private label continued to rapidly gain share in fresh ground coffee pods, with private label as a whole commanding a greater retail volume share than any individual player. This is partially thanks to the lower unit prices of private label pods when compared to branded offerings.

Starbucks makes gains in multiple categories

In 2017, Starbucks continued to make gains in volume and value terms in fresh ground coffee and fresh ground coffee pods, while the leader in fresh ground coffee, Folgers, saw a decline in volume sales and share. Within this category, the differing performances of the two brands reflected consumers’ general willingness to trade up to higher priced products in exchange for greater transparency with regard to roasting and the origin of the beans.

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Coffee Market Sample Report Coffee Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Coffee industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Coffee industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Coffee in USA market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Coffee in USA?
What are the major brands in USA?
How significant is vending in coffee distribution?
How does the increasing number of speciality coffee shops impact retail sales of coffee?
How are coffee pods performing in USA?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

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Coffee in the US - Category analysis

HEADLINES

PROSPECTS

Off-trade set to remain flat while the on-trade continues to grow

Premiumisation continues but shows its limitations

Slowdown in fresh ground coffee pods continues

COMPETITIVE LANDSCAPE

Instant coffee facing an uphill battle

Private label gains share in fresh ground coffee pods

Starbucks makes gains in multiple categories

CATEGORY DATA

Table 1 Retail Sales of Coffee by Category: Volume 2012-2017
Table 2 Retail Sales of Coffee by Category: Value 2012-2017
Table 3 Retail Sales of Coffee by Category: % Volume Growth 2012-2017
Table 4 Retail Sales of Coffee by Category: % Value Growth 2012-2017
Table 5 Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2012-2017
Table 6 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2012-2017
Table 7 NBO Company Shares of Coffee: % Retail Value 2013-2017
Table 8 LBN Brand Shares of Coffee: % Retail Value 2014-2017
Table 9 Forecast Retail Sales of Coffee by Category: Volume 2017-2022
Table 10 Forecast Retail Sales of Coffee by Category: Value 2017-2022
Table 11 Forecast Retail Sales of Coffee by Category: % Volume Growth 2017-2022
Table 12 Forecast Retail Sales of Coffee by Category: % Value Growth 2017-2022
Table 13 Forecast Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2017-2022

Hot Drinks in the US - Industry Overview

EXECUTIVE SUMMARY

Premiumisation helps drive sales

Foodservice channel claims a growing share of volume sales

Small brands and new formats show promise

New products offer functional benefits and innovative flavours

Coffee and tea to record steady value gains over the forecast period

MARKET DATA

Table 14 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2012-2017
Table 15 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2012-2017
Table 16 Retail Sales of Hot Drinks by Category: Volume 2012-2017
Table 17 Retail Sales of Hot Drinks by Category: Value 2012-2017
Table 18 Retail Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 19 Retail Sales of Hot Drinks by Category: % Value Growth 2012-2017
Table 20 Foodservice Sales of Hot Drinks by Category: Volume 2012-2017
Table 21 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 22 Total Sales of Hot Drinks by Category: Total Volume 2012-2017
Table 23 Total Sales of Hot Drinks by Category: % Total Volume Growth 2012-2017
Table 24 NBO Company Shares of Hot Drinks: % Retail Value 2013-2017
Table 25 LBN Brand Shares of Hot Drinks: % Retail Value 2014-2017
Table 26 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2012-2017
Table 27 Retail Distribution of Hot Drinks by Format: % Volume 2012-2017
Table 28 Retail Distribution of Hot Drinks by Format and Category: % Volume 2017
Table 29 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2017-2022
Table 30 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2017-2022
Table 31 Forecast Retail Sales of Hot Drinks by Category: Volume 2017-2022
Table 32 Forecast Retail Sales of Hot Drinks by Category: Value 2017-2022
Table 33 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 34 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2017-2022
Table 35 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2017-2022
Table 36 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 37 Forecast Total Sales of Hot Drinks by Category: Total Volume 2017-2022
Table 38 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2017-2022

Megatrends

Country Report

Coffee in the US

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Executive Summary

New Report Guarantee

PROSPECTS

Off-trade set to remain flat while the on-trade continues to grow

Premiumisation continues but shows its limitations

Slowdown in fresh ground coffee pods continues

COMPETITIVE LANDSCAPE

Instant coffee facing an uphill battle

Private label gains share in fresh ground coffee pods

Starbucks makes gains in multiple categories

Samples

Overview

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Table of Contents

Coffee in the US - Category analysis

HEADLINES

PROSPECTS

Off-trade set to remain flat while the on-trade continues to grow

Premiumisation continues but shows its limitations

Slowdown in fresh ground coffee pods continues

COMPETITIVE LANDSCAPE

Instant coffee facing an uphill battle

Private label gains share in fresh ground coffee pods

Starbucks makes gains in multiple categories

CATEGORY DATA

Hot Drinks in the US - Industry Overview

EXECUTIVE SUMMARY

Premiumisation helps drive sales

Foodservice channel claims a growing share of volume sales

Small brands and new formats show promise

New products offer functional benefits and innovative flavours

Coffee and tea to record steady value gains over the forecast period

MARKET DATA

SOURCES

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