Overall demand for coffee will continue to decline in retail volume terms during the forecast period. The category’s falling volume sales are a result of the recovery of the on-trade sector and the return of out-of-home consumption, and these factors will be particularly pertinent during 2023 and 2024, with the channel shift playing a highly relevant role for coffee.
Innovation and high penetration of pods machines will support fresh ground coffee pods’ positive performance over the forecast period. However, growth is set to slow as fresh ground coffee pods reaches maturity, with the product area increasingly subject to the impact of rising competition from fresh coffee beans.
Standard fresh ground coffee remains by far the largest member of coffee volume-wise in 2022. Standard fresh ground coffee is set to continue its downward trajectory over the forecast period as it faces persistent competitive pressure from fresh coffee beans and fresh ground coffee pods.
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Understand the latest market trends and future growth opportunities for the Coffee industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.See All of Our Definitions
This report originates from Passport, our Coffee research and analysis database.
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