Executive Summary

Mar 2019
PROSPECTS
Coffee category finds new growth possibilities within lifestyle changes

Older consumers drink more coffee than younger ones. This is due to younger consumers being interested in a larger variety of non-alcoholic drinks due to their Italian lifestyle mixing up with other countries’ habits, whilst older consumers are more attached to their traditions.

Lifestyle changes account for growing demand for coffee pods

Italian consumers like coffee pods because they perceive them to be premium products and because they like the fact that they are faster to use. Moreover, manufacturers have ameliorated their offers, proposing compostable pods; for example, Caffè Borbone proposed compostable pods, and the domestic packaging manufacturer Flo proposed Gea, a compostable pod, in partnership with the biopolymer producer NatureWorks.

Fair trade certificate growing in importance as a sales driver

The ethical trend is a driver that is just as strong as the organic trend amongst Italian consumers. This is why a “fair trade” certification is strongly growing in importance for purchasing choices.

COMPETITIVE LANDSCAPE
Starbucks enters the Italian marketplace

In September 2018, Starbucks entered the Italian marketplace. Its first shop opened in Milan, after the multinational offered the city special maintenance and restyling of the central Piazza Duomo.

Nescafé relaunches Nescafé Gran Aroma blend with a new formula

Nescafé has launched a new formula for Nescafé Gran Aroma. Innovations consist of new and more glamourous packaging, rich in golden colours and modern design and a new, finer formula.

Illycaffè launches Arabica Selection and opens to Amazon sales

In January 2018, illycaffè introduced its Arabica Selection. This new product is uniquely directed to the on-trade channel and it is presented as a premium product that mixes high- quality coffee coming from Guatemala, Ethiopia and Brazil, to obtain a mixture of flower, caramel and chocolate flavours.

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Coffee in Italy

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Overview

Discover the latest market trends and uncover sources of future market growth for the Coffee industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Coffee industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Coffee in Italy market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Coffee in Italy?
  • What are the major brands in Italy?
  • How significant is vending in coffee distribution?
  • How does the increasing number of speciality coffee shops impact retail sales of coffee?
  • How are coffee pods performing in Italy?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

Coffee in Italy - Category analysis

HEADLINES

PROSPECTS

Coffee category finds new growth possibilities within lifestyle changes
Lifestyle changes account for growing demand for coffee pods
Fair trade certificate growing in importance as a sales driver

COMPETITIVE LANDSCAPE

Starbucks enters the Italian marketplace
Nescafé relaunches Nescafé Gran Aroma blend with a new formula
Illycaffè launches Arabica Selection and opens to Amazon sales

CATEGORY DATA

Table 1 Retail Sales of Coffee by Category: Volume 2013-2018
Table 2 Retail Sales of Coffee by Category: Value 2013-2018
Table 3 Retail Sales of Coffee by Category: % Volume Growth 2013-2018
Table 4 Retail Sales of Coffee by Category: % Value Growth 2013-2018
Table 5 Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2013-2018
Table 6 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2013-2018
Table 7 NBO Company Shares of Coffee: % Retail Value 2014-2018
Table 8 LBN Brand Shares of Coffee: % Retail Value 2015-2018
Table 9 Forecast Retail Sales of Coffee by Category: Volume 2018-2023
Table 10 Forecast Retail Sales of Coffee by Category: Value 2018-2023
Table 11 Forecast Retail Sales of Coffee by Category: % Volume Growth 2018-2023
Table 12 Forecast Retail Sales of Coffee by Category: % Value Growth 2018-2023
Table 13 Forecast Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2018-2023

Hot Drinks in Italy - Industry Overview

EXECUTIVE SUMMARY

Tea on the rise to the detriment of coffee and other hot drinks
Health and wellness trend shapes the market
Domestic company Luigi Lavazza is the clear leader in hot drinks
Launches in pods format embody rise in quality and ease of use
Volumes sales set to stagnate whilst value growth is expected to be improve over that of the review period

MARKET DATA

Table 14 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2013-2018
Table 15 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2013-2018
Table 16 Retail Sales of Hot Drinks by Category: Volume 2013-2018
Table 17 Retail Sales of Hot Drinks by Category: Value 2013-2018
Table 18 Retail Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 19 Retail Sales of Hot Drinks by Category: % Value Growth 2013-2018
Table 20 Foodservice Sales of Hot Drinks by Category: Volume 2013-2018
Table 21 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 22 Total Sales of Hot Drinks by Category: Total Volume 2013-2018
Table 23 Total Sales of Hot Drinks by Category: % Total Volume Growth 2013-2018
Table 24 NBO Company Shares of Hot Drinks: % Retail Value 2014-2018
Table 25 LBN Brand Shares of Hot Drinks: % Retail Value 2015-2018
Table 26 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2013-2018
Table 27 Retail Distribution of Hot Drinks by Format: % Volume 2013-2018
Table 28 Retail Distribution of Hot Drinks by Format and Category: % Volume 2018
Table 29 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2018-2023
Table 30 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2018-2023
Table 31 Forecast Retail Sales of Hot Drinks by Category: Volume 2018-2023
Table 32 Forecast Retail Sales of Hot Drinks by Category: Value 2018-2023
Table 33 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 34 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2018-2023
Table 35 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2018-2023
Table 36 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 37 Forecast Total Sales of Hot Drinks by Category: Total Volume 2018-2023
Table 38 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2018-2023

SOURCES

Summary 1 Research Sources

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