Following the relaxation of pandemic-related restrictions, on-trade sales of coffee will continue to see healthy year-on-year increases in volume throughout the forecast period. However, it will take some time before sales reach pre-pandemic levels, as the measures put in place to stop the spread of COVID-19 are expected to have a long-lasting effect on consumer confidence and purchasing power.
Fresh coffee is predicted to see rapid growth throughout the forecast period, supported by the increasing number of cafés and modern coffee shops, which will not only generate sales via foodservice, but also continue to raise awareness of fresh coffee in general, thereby stimulating sales through retail channels. Moreover, these types of products typically appeal to mid- to high-income Indonesians, as well as Millennials.
Regular instant coffee mixes is expected to register steady, yet unremarkable growth during the forecast period. This will be supported by continued investment by the leading players, which will focus on the development of new flavour variants.
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Understand the latest market trends and future growth opportunities for the Coffee industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Coffee industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.See All of Our Definitions
This report originates from Passport, our Coffee research and analysis database.
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