Executive Summary

Mar 2019
PROSPECTS
Fresh ground coffee pods boom continues

Fresh ground coffee pods continued to record the strongest growth in coffee in 2018. Its convenience and simplicity in terms of the brewing process, the huge variety of coffee pods in styles, tastes, brands, price points and brewing systems, along with fun and interesting experiences appeal strongly to consumers.

Sustainable coffee in demand

Swiss consumers are increasingly concerned about the social and ecological impact of their consumption. This has a great influence on the coffee category, where sustainability commitments are becoming more popular and companies are increasingly required to conform to them.

Premiumisation remains key to growth

There is a strong café culture in Switzerland and consumers are willing to pay a higher price for high-quality coffees. Current retail value growth of coffee outpaced the volume growth, meaning consumers continued to migrate towards more premium coffee brands.

COMPETITIVE LANDSCAPE
Nestlé consolidates its leading position

Nestlé Suisse continued to hold the leading retail value share within coffee in 2018. The company is a pioneer in fresh ground coffee pods and dominated the category with its Nespresso and Nescafé Dolce Gusto brands over the review period.

Lavazza aims for fast growth in Switzerland

Lavazza Kaffee ranks third in the global retail coffee market after Nestlé and JAB Holding. As a traditional Italian coffee provider, the company is trying to grow significantly and gain bigger market share in Switzerland.

Private label sees further development

Private label comprises a large share in Swiss coffee landscape and the leading players Migros Genossenschaftsbund and Coop Genossenschaft remain active in terms of new product launches. In November 2017, Coop introduced organic coffee capsules, under the private label Naturaplan; the capsules fit into the Nespresso machine system and meet Bio Suisse’s strict requirements.

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Coffee in Switzerland

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Overview

Discover the latest market trends and uncover sources of future market growth for the Coffee industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Coffee industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Coffee in Switzerland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Coffee in Switzerland?
  • What are the major brands in Switzerland?
  • How significant is vending in coffee distribution?
  • How does the increasing number of speciality coffee shops impact retail sales of coffee?
  • How are coffee pods performing in Switzerland?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

Coffee in Switzerland - Category analysis

HEADLINES

PROSPECTS

Fresh ground coffee pods boom continues
Sustainable coffee in demand
Premiumisation remains key to growth

COMPETITIVE LANDSCAPE

Nestlé consolidates its leading position
Lavazza aims for fast growth in Switzerland
Private label sees further development

CATEGORY DATA

Table 1 Retail Sales of Coffee by Category: Volume 2013-2018
Table 2 Retail Sales of Coffee by Category: Value 2013-2018
Table 3 Retail Sales of Coffee by Category: % Volume Growth 2013-2018
Table 4 Retail Sales of Coffee by Category: % Value Growth 2013-2018
Table 5 Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2013-2018
Table 6 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2013-2018
Table 7 NBO Company Shares of Coffee: % Retail Value 2014-2018
Table 8 LBN Brand Shares of Coffee: % Retail Value 2015-2018
Table 9 Forecast Retail Sales of Coffee by Category: Volume 2018-2023
Table 10 Forecast Retail Sales of Coffee by Category: Value 2018-2023
Table 11 Forecast Retail Sales of Coffee by Category: % Volume Growth 2018-2023
Table 12 Forecast Retail Sales of Coffee by Category: % Value Growth 2018-2023
Table 13 Forecast Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2018-2023

Hot Drinks in Switzerland - Industry Overview

EXECUTIVE SUMMARY

Hot drinks records stronger value growth in 2018
Premiumisation is the key to growth
Nestlé Suisse continues to lead sales
Coffee pods remain a focus for new product development
Positive growth expected in hot drinks

MARKET DATA

Table 14 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2013-2018
Table 15 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2013-2018
Table 16 Retail Sales of Hot Drinks by Category: Volume 2013-2018
Table 17 Retail Sales of Hot Drinks by Category: Value 2013-2018
Table 18 Retail Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 19 Retail Sales of Hot Drinks by Category: % Value Growth 2013-2018
Table 20 Foodservice Sales of Hot Drinks by Category: Volume 2013-2018
Table 21 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 22 Total Sales of Hot Drinks by Category: Total Volume 2013-2018
Table 23 Total Sales of Hot Drinks by Category: % Total Volume Growth 2013-2018
Table 24 NBO Company Shares of Hot Drinks: % Retail Value 2014-2018
Table 25 LBN Brand Shares of Hot Drinks: % Retail Value 2015-2018
Table 26 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2013-2018
Table 27 Retail Distribution of Hot Drinks by Format: % Volume 2013-2018
Table 28 Retail Distribution of Hot Drinks by Format and Category: % Volume 2018
Table 29 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2018-2023
Table 30 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2018-2023
Table 31 Forecast Retail Sales of Hot Drinks by Category: Volume 2018-2023
Table 32 Forecast Retail Sales of Hot Drinks by Category: Value 2018-2023
Table 33 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 34 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2018-2023
Table 35 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2018-2023
Table 36 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 37 Forecast Total Sales of Hot Drinks by Category: Total Volume 2018-2023
Table 38 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2018-2023

SOURCES

Summary 1 Research Sources

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