Fresh ground coffee pods continued to record the strongest growth in coffee in 2018. Its convenience and simplicity in terms of the brewing process, the huge variety of coffee pods in styles, tastes, brands, price points and brewing systems, along with fun and interesting experiences appeal strongly to consumers.
Swiss consumers are increasingly concerned about the social and ecological impact of their consumption. This has a great influence on the coffee category, where sustainability commitments are becoming more popular and companies are increasingly required to conform to them.
There is a strong café culture in Switzerland and consumers are willing to pay a higher price for high-quality coffees. Current retail value growth of coffee outpaced the volume growth, meaning consumers continued to migrate towards more premium coffee brands.
Nestlé Suisse continued to hold the leading retail value share within coffee in 2018. The company is a pioneer in fresh ground coffee pods and dominated the category with its Nespresso and Nescafé Dolce Gusto brands over the review period.
Lavazza Kaffee ranks third in the global retail coffee market after Nestlé and JAB Holding. As a traditional Italian coffee provider, the company is trying to grow significantly and gain bigger market share in Switzerland.
Private label comprises a large share in Swiss coffee landscape and the leading players Migros Genossenschaftsbund and Coop Genossenschaft remain active in terms of new product launches. In November 2017, Coop introduced organic coffee capsules, under the private label Naturaplan; the capsules fit into the Nespresso machine system and meet Bio Suisse’s strict requirements.
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This industry report originates from Passport, our Hot Drinks market research database.